Tourism Australia

Tourism Australia is the Government of Australia agency responsible for promoting Australia to the world as a destination for business and leisure travel.Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to as much as $140 billion by 2020.The organisation is active in around 30 key markets, including Australia, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit.
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