Towerdata

  • 7 Ways National Brands Can Localize Email Marketing Campaigns

    … the consumer who’s no longer there.” (Tom Burke, TowerData) 7. Respond to weather events with targeted offers. “By responding to a local weather event, like an impending blizzard, with an email to local customers offering a discount on snow blowers, a brand can create timely sales opportunities that also enhance customer relationships. If a brand…

    Stephanie Miles/ Street Fight- 11 readers -
  • Why and How to Verify Your Email Marketing Lists

    … Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 31 readers -
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