Towerdata

  • 7 Ways National Brands Can Localize Email Marketing Campaigns

    … the consumer who’s no longer there.” (Tom Burke, TowerData) 7. Respond to weather events with targeted offers. “By responding to a local weather event, like an impending blizzard, with an email to local customers offering a discount on snow blowers, a brand can create timely sales opportunities that also enhance customer relationships. If a brand…

    Stephanie Miles/ Street Fight- 14 readers -
  • Why and How to Verify Your Email Marketing Lists

    …%. Having 1% of your list bad can drop your deliverability by over 10%! Email Verification and List Hygiene Providers Thankfully, there are email verification and list hygiene providers on the market who gather intelligence and will help you clean your lists prior to getting caught up in this mess. Here are the leading email verification and list…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 32 readers -
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