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  • 7 Ways National Brands Can Localize Email Marketing Campaigns

    … brand into a community favorite,” says Pamela Starr, director of product training at Constant Contact. “They allow customers to see the national brand as represented by their friends and neighbors, rather than anonymous corporate employees, and a genuine connection can be created.” Here are seven examples of ways that national brands can localize…

    Stephanie Miles/ Street Fight- 19 readers -
  • Why and How to Verify Your Email Marketing Lists

    … to an old list where a specific threshold of email addresses bounce can set off their threshold. That’s not malicious. Not to mention bots out there pushing SPAM trap email addresses through systems every day to try and catch you. The irony, in my opinion, is that I believe it’s easier for a SPAMMER to get email into your inbox than the average company…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 35 readers -
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