- Our Blog
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two.
… the consumer who’s no longer there.” (Tom Burke, TowerData) 7. Respond to weather events with targeted offers. “By responding to a local weather event, like an impending blizzard, with an email to local customers offering a discount on snow blowers, a brand can create timely sales opportunities that also enhance customer relationships. If a brand…
…%. Having 1% of your list bad can drop your deliverability by over 10%! Email Verification and List Hygiene Providers Thankfully, there are email verification and list hygiene providers on the market who gather intelligence and will help you clean your lists prior to getting caught up in this mess. Here are the leading email verification and list…