• Six transformative trends in influencer marketing (is it really marketing?)

    … co-authored a new white paper with my brilliant friend Evy Wilkins and if you’re interested in influencer marketing, this is a must-read report. The work was sponsored by Traackr, one of the leading software solutions in the field and a utility I personally use with my clients every week. My friend Andrew Grill of IBM (and an influence marketing…

    {grow}- 22 readers -
  • How I get more stuff done than you: Focus

    … marketing platform Traackr. I had dinner with him recently and proposed an idea that could create a simple and reliable revenue stream for his company. Even though this could be low-hanging fruit for his business, he declined the monetization opportunity for one reason: it would take focus away from the core tasks he needed to achieve to run his business…

    {grow}in How To's- 18 readers -
  • A Complete Guide to Influencer Marketing

    … influencer channels and pushes prices up. SaaS Influencer marketing SaaS companies are designed to help buyers run their own influencer programs and manage their own influencer relationships. They are software companies and charge a software license. Examples include Traackr, GroupHigh and NeoReach (the company I co-founded). Over the past two years…

    AllFacebookin Social Google SaaS- 48 readers -
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