Traackr

  • Six transformative trends in influencer marketing (is it really marketing?)

    …, and undoubtedly, this has come true. In fact, the frenzy we now see in the influencer space is just beginning. As traditional advertising options are drying up, I believe even more money will be placed toward influencer marketing. That’s why I jumped at the chance to work on a new research paper that documents the state of B2B influencer marketing today. I’ve…

    {grow}- 22 readers -
  • How I get more stuff done than you: Focus

    … marketing platform Traackr. I had dinner with him recently and proposed an idea that could create a simple and reliable revenue stream for his company. Even though this could be low-hanging fruit for his business, he declined the monetization opportunity for one reason: it would take focus away from the core tasks he needed to achieve to run his business…

    {grow}in How To's- 18 readers -
  • A Complete Guide to Influencer Marketing

    … influencer channels and pushes prices up. SaaS Influencer marketing SaaS companies are designed to help buyers run their own influencer programs and manage their own influencer relationships. They are software companies and charge a software license. Examples include Traackr, GroupHigh and NeoReach (the company I co-founded). Over the past two years…

    AllFacebookin Social Google SaaS- 48 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … at BuzzSumo, Little Bird, GroupHigh and Traackr to help you find relevant industry influencers you can work with. Tools like BuzzSumo help you find influencers to connect with. BuzzSumo is in beta right now, so it’s free to use at the moment. BuzzSumo lets you match your specified keywords to Twitter and blog data to identify influencers you may want…

    Pratik Dholakiya/ Social Media Examinerin Social- 32 readers -
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