Traackr

  • Six transformative trends in influencer marketing (is it really marketing?)

    … co-authored a new white paper with my brilliant friend Evy Wilkins and if you’re interested in influencer marketing, this is a must-read report. The work was sponsored by Traackr, one of the leading software solutions in the field and a utility I personally use with my clients every week. My friend Andrew Grill of IBM (and an influence marketing…

    {grow}- 22 readers -
  • How I get more stuff done than you: Focus

    … By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner…

    {grow}in How To's- 18 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 48 readers -
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