• Six transformative trends in influencer marketing (is it really marketing?)

    … By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel…

    {grow}- 21 readers -
  • How I get more stuff done than you: Focus

    … categories, I don’t do it. This includes accounting, travel arrangements, and web tweaks, which I out-source to people who do it much better than me. Time and focus You may be thinking, “Well, I love tweaking my website … I could NEVER give that up!” That’s an especially good reason to give it up. If you are spending all your time tweaking stuff, every…

    {grow}in How To's- 17 readers -
  • A Complete Guide to Influencer Marketing

    … influencer channels and pushes prices up. SaaS Influencer marketing SaaS companies are designed to help buyers run their own influencer programs and manage their own influencer relationships. They are software companies and charge a software license. Examples include Traackr, GroupHigh and NeoReach (the company I co-founded). Over the past two years…

    AllFacebookin Social Google SaaS- 48 readers -
  • How to Use Influencers to Build Your Brand’s Owned Audience

    Forget advertising. Today, brands want audiences. And one of the biggest keys to connecting with those audiences is leveraging influencers. With the rise of social media, it’s becoming easier and easier for companies to find and partner with talented influencers who create and share branded content on their behalf—and come with their own built-in audiences.

    The Content Strategist- 17 readers -
  • 3 Social Media Tools That Help Marketers Save Time

    … Tasks Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it? HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your…

    Pratik Dholakiya/ Social Media Examinerin Social- 30 readers -
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