Track Maven

  • The silver lining in the bad news about content marketing

    … There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best…

    {grow}in Social Content- 17 readers -
  • Social Media Quality VS Quantity

    … as not effective according to Content Marketing Institute and MarketingProfs’ 2015 B2B research. Social media quality vs quantity While brand-generated content distributed across social media continues to increase, it yields the lowest engagement to-date according to Track Maven analysis for 2013 and 2014. Brand-generated content by channel increased 78…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook Twitter- 23 readers -
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