Track Maven

  • The silver lining in the bad news about content marketing

    … There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best…

    {grow}in Social Content- 12 readers -
  • Social Media Quality VS Quantity

    Why Your Content Needs Social Media Targeting Brand message repetition has long been a key to advertising success. The rule of thumb is that your target audience must see your message 5 to 7 times before they believe it. To achieve this objective, today’s marketers must distribute their content on social media because it’s where their prospects spend their time, over an hour a ...

    Heidi Cohen/ Heidi Cohen- 23 readers -