Track Maven

  • The silver lining in the bad news about content marketing

    … content creators are seeing dramatic declines in social referrals. 50 percent of professionally-marketed blog posts receive fewer than eight social shares. Content Marketing Institute, the relentless cheerleader for all things content, reported in their new research that satisfaction with the measurable results of content marketing slipped…

    {grow}in Social Content- 15 readers -
  • Social Media Quality VS Quantity

    … as not effective according to Content Marketing Institute and MarketingProfs’ 2015 B2B research. Social media quality vs quantity While brand-generated content distributed across social media continues to increase, it yields the lowest engagement to-date according to Track Maven analysis for 2013 and 2014. Brand-generated content by channel increased 78…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook Twitter- 23 readers -