Tracking

  • Tracking Success for Small Businesses (Part One)

    … I spend more and more of my time working with people to help them understand what “success looks like” with regards to marketing performance – and so should you. Where the most resistance to building a robust method of tracking success is often within smaller businesses, which can be for one of the following reasons: Budget – Can’t afford…

    Chris Green/ State of Digital- 23 readers -
  • Graphic Design Terminology That Noobs Often Get Confused

    … misunderstood or mistaken terms used by noob graphic designers. Font versus Typeface A typeface is not a font, but a font may belong to a family of typefaces. Tracking versus Kerning Tracking is the uniform space between a group of letters, kerning is the spacing between individual characters. Gradient versus Gradient Mesh A gradient is a gradual…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • FTC Publishes Guidelines on Cross-Device Tracking

    … to balance business needs with the rights of consumers, and security. They then released a report based on the information gathered at the workshop. Many people were expecting the FTC to condemn cross-device tracking, but that isn’t really what happened. They identified five benefits that are provided by using this technology. They were: Seamless…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 21 readers -
  • 3 Signs Your Hotel Website Isn’t Converting and How to Fix It

    … Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine the success of your website is to ask yourself if your online visitors are actually converting into bookers. Are people engaged on your site and finding what they need to decide whether to book with your hotel…

    Melody Ciria/ E-Marketing Associates- 21 readers -
  • Mobile vs. Desktop Affiliate Marketing

    …In 2009 when I got started running mobile affiliate marketing campaigns, mobile was a baby. There was a big difference between desktop and mobile traffic. Back then, the iPhone…

    Ryan Gray/ IMGRIND- 10 readers -
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 25 readers -
  • Cake & HasOffers Tracking War Turns Dirty

    … tracking SaaS King owned by public Company Acellerize was facing difficult times, as shown by the departure of key players in their company. These salacious rumors were compounded by a scathing article written by UK-based Publication “PerformanceIn” (not affiliated with PMI) which claimed that the company was “under a shroud of uncertainty…

    Pace Lattin/ Performance Marketing Insiderin Affiliate SaaS- 24 readers -
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