Tracking Leads

  • Newlytics: A New Way to Understand Your Marketing

    … it is not, and erroneous assumptions are often made (such as having 10 000 followers on our Facebook page is a goal and will result in increased sales). Newlytics Tracks Marketing ROI And so, to help resolve this problem, we began developing a system to do the work for marketers. The basic premise of Newlytics is simple; you upload budgets for various marketing…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 11 readers -
  • How to Track Leads from Marketing to Sales

    … We continue to write about marketing attribution since it’s such a challenge for marketers. These findings from TechnologyAdvice’s new infographic, How to Track Leads from Marketing to Sales support that this continues to be an issue. Some Key Statistics on Campaign Tracking 75% of marketers have trouble calculating ROI because they don’t know…

    Douglas Karr/ Marketing Technology Blogin How To's- 10 readers -
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