Tracking Leads

  • Newlytics: A New Way to Understand Your Marketing

    … activities, connect Newlytics to your marketing avenues, and it links the dots between your expenditure and how leads were created. Going a step further, Newlytics allows you to mark sales, discover cost per lead and cost per sale information, and use visual funnels to figure out which avenues are giving you the best results. Tracking Leads…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 9 readers -
  • How to Track Leads from Marketing to Sales

    … We continue to write about marketing attribution since it’s such a challenge for marketers. These findings from TechnologyAdvice’s new infographic, How to Track Leads from Marketing to Sales support that this continues to be an issue. Some Key Statistics on Campaign Tracking 75% of marketers have trouble calculating ROI because they don’t…

    Douglas Karr/ Marketing Technology Blogin How To's- 8 readers -