Tracking Roi

  • How to Get a Bigger Content Budget in 2015

    … struggle to show the value of existing services.” This struggle is familiar to a majority of marketers. November’s Content Marketing Institute surveys declares only 23 percent of B2C marketers and only 21 percent of B2B marketers are successful at tracking the ROI of their content. “Historically, marketing agencies have gotten away…

    Celine Roque/ The Content Strategistin Content How To's- 39 readers -