• Content Marketing World 2017 Lessons That Will Make You A Better Marketer

    … a good conversation in private.” (BTW, this is what inspired Joe Pulizzi and Robert Rose to start their This Old Marketing podcast.) 2. Skip the spaghetti content marketing Low quality content is a bad marketing strategy. TrackMaven’s Spaghetti Throw illustrated what most marketers won’t admit: “We throw our content at digital walls (aka: media…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Why blogging regularly still works for business

    … It’s a simple truth: Blogging, and blogging regularly, still works for business. It’s easy to get distracted by social media channels, apps, and whatever concept is the centre of the latest marketing buzz — virtual reality, perhaps. But when it comes to engagement, sometimes keeping it simple provides the best results. TrackMaven recently…

    Lush Digitalin Blogging- 25 readers -
  • What Can We Expect for Influencer Marketing in 2017?

    … of the platform, which is ideal for driving purchase. Our vote is Instagram in the long run. B2B influencers will make a bigger play in 2017 Influencer marketing has traditionally been used by consumer brands, but business-to-business companies will start to take advantage of it in 2017. The FTC will need to catch up to the B2B industry influencers…

    Inside Facebookin Social Facebook Twitter- 37 readers -
  • How Best-in-Class Brands do B2B Social Media Strategy [Report]

    …, of course. Increasingly, though, brands are finding their niche on the more casual, less business-oriented sites like Instagram, Facebook, and even Pinterest. These are the findings of a recent TrackMaven study that tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. Read on to see which social networks are best…

    TopRank®in Social How To's- 16 readers -
Get the top posts daily into your mailbox!