• How Best-in-Class Brands do B2B Social Media Strategy [Report]

    … life! #CraneLife #Blessed #WokeUpLikeThis #NoFilter.” That’s not the way to promote a no-nonsense, professional B2B brand, surely. Despite the cognitive dissonance, brands with a solid B2B social media strategy are finding and engaging an audience across social media. As the leading professional network, LinkedIn is a major part of that strategy…

    TopRank®in Social How To's- 8 readers -
  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    …. And while Hussey admits that a blog post will not make anyone buy a Gap sweater, she believes the stories can still be impactful. “At the end of the day, if people are able to relate to Gap, Inc. as a company, they will be more loyal customers.” The post What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It? appeared first on The Content Strategist. …

    The Content Strategistin Content- 24 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    … sources. You must put it into a context that your key audience understands. Here are 3 key factors. Headline. Upworthy believes in cranking out 25 test headlines. Include a curiosity gap that forces people to keep reading. According to TrackMaven: While most titles contained 40 characters, social shares peaked at 60-character titles. Photo…

    Heidi Cohen/ Heidi Cohenin Social Content- 9 readers -
  • INFOGRAPHIC: The Nuts and Bolts of a ‘Perfect’ Facebook Post

    … Let's face it: There is no such thing as a perfect Facebook post. But let's play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post. Posts with 80 or more words receive double the engagement. Posts with images see 37 percent more engagement. Posts published after the work day…

    David Cohen/ AllFacebookin Social- 3 readers -
  • Blog Post Timing: When Is Your Best Publication Time? [Research]

    Maximize Your Blogging Efforts (Without Working Harder) Do you want to get more bang from your blog without working harder? For the answer, lets analyze TrackMaven’s April 2014 findings based on examining 4,618 blogs, 1,167,426 total posts collected from these blogs, and 1,915,428,305 social shares associated with these posts.

    Heidi Cohen/ Heidi Cohen- 9 readers -
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