Trackmaven

  • How Best-in-Class Brands do B2B Social Media Strategy [Report]

    …, of course. Increasingly, though, brands are finding their niche on the more casual, less business-oriented sites like Instagram, Facebook, and even Pinterest. These are the findings of a recent TrackMaven study that tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. Read on to see which social networks are best…

    TopRank®in Social How To's- 9 readers -
  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    …. And while Hussey admits that a blog post will not make anyone buy a Gap sweater, she believes the stories can still be impactful. “At the end of the day, if people are able to relate to Gap, Inc. as a company, they will be more loyal customers.” The post What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It? appeared first on The Content Strategist. …

    The Content Strategistin Content- 27 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    …Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social…

    Heidi Cohen/ Heidi Cohenin Social Content- 13 readers -
  • INFOGRAPHIC: The Nuts and Bolts of a ‘Perfect’ Facebook Post

    … ends, between 5 p.m. and 1 a.m., result in 11 percent more interactions than those published during the work day (8 a.m. to 5 p.m.) and 29 percent more than before-work (1 a.m. to 8 a.m.) posts. Posts published on weekends draw more engagement than those that go live during the week. Thursday is the most popular day of the week to post, while noon to 1 p.m. is the most popular time. Nuts and bolts image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social- 3 readers -
  • Blog Post Timing: When Is Your Best Publication Time? [Research]

    Maximize Your Blogging Efforts (Without Working Harder) Do you want to get more bang from your blog without working harder? For the answer, lets analyze TrackMaven’s April 2014 findings based on examining 4,618 blogs, 1,167,426 total posts collected from these blogs, and 1,915,428,305 social shares associated with these posts.

    Heidi Cohen/ Heidi Cohen- 11 readers -
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