Trade Journal

A trade magazine, or trade rag, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press.Trade magazines typically contain advertising content centered on the industry in question with little if any general-audience advertising. They also generally contain industry-specific job notices, a highly pertinent aspect to many readers.Some trade magazines operate under controlled circulation, meaning the publisher decides who may receive free subscriptions based on each individual's qualification as a member of the trade.
Posts about Trade Journal
  • The Best Inbound Marketing Advice for Technology Companies

    … for information through an academic database like JSTOR or in an expensive trade journal than on Facebook or Google. At least, that's how the thinking goes. Inbound, of course, depends heavily on SEO and social media for its effectiveness. The only problem with that line of thinking? It turns out B2B decision-makers use the same sources as everyone…

    John Beveridge/ The Inbound Growth Blog- 5 readers -
  • The Best Inbound Marketing Advice for Technology Companies

    … for information through an academic database like JSTOR or in an expensive trade journal than on Facebook or Google. At least, that's how the thinking goes. Inbound, of course, depends heavily on SEO and social media for its effectiveness. The only problem with that line of thinking? It turns out B2B decision-makers use the same sources as everyone…

    John Beveridge/ The Inbound Growth Blog- 4 readers -
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