• The programmatic TV guide: fall preview

    … The new fall TV season is upon us and if upfronts were any indication, this year’s line-up will feature more than just the usual array of short-lived flops and returning faves. The 2016-2017 network television season will also feature more programmatically sold ad inventory than any broadcast season before. This year’s upfronts–the traditional…

    Digiday- 17 readers -
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