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… Technology and B2B marketing have perhaps one of the most bittersweet relationships in the business world. On one hand, technological innovation has given digital marketers a constant stream of new ways to be discovered, reach specific audiences, and automate more processes than ever before. On the other side, technology also threatens these same…
… While some tech platforms and gadgets have tried to replicate the effect and feel of trade shows and the value it brings, none have succeeded. Trade shows remain an effective avenue for businesses with similar interests connect, network and help each other succeed. Staying Current Having current and accurate information can be the difference…
Any conference or trade show that’s worth its weight will restrict speakers from promoting their business or product. They also don’t have quotas or speaker requirements, besides being the best and brightest in your niche/field or industry. That’s why Affiliate Summit, Pubcon, and others do so well. You get lots of content from people who actually do the work, and not a lot of self promotion.