Traditional Advertising

  • Bridging the Traditional-Digital Advertising Divide

    … Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods…

    Marketing Technology Blog- 14 readers -
  • Is Billboard Advertising Effective in 2015?

    … Published 45 mins ago 38 Hi. My name is Dan, and I’m a marketing snob. I’ll be the first to admit that I cringe at the word “advertising.” I prefer terms like marketing, inbound, newsjacking and promoting. So when, as the director of marketing for my company, I was approached with the idea to create a billboard campaign, I was sure…

    Dan Moyle/ Relevance- 11 readers -
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