Traditional Advertising

  • Bridging the Traditional-Digital Advertising Divide

    … for ecommerce, its effectiveness should be integrated with TV awareness, not separated. For drive-to-retail, this can be a bit trickier, but development and adoption of beacon technology is bridging that gap as well. And since digital campaigns target users as they are in-market, you don’t need to blast out a message repeatedly to target consumers who…

    Marketing Technology Blog- 22 readers -
  • Is Billboard Advertising Effective in 2015?

    … you pay them as a gatekeeper. Since the keywords we focused on were essentially unknown to the greater population, we decided to buy into the captured-audience ideal. We commissioned a TV commercial and launched a billboard campaign. TV Commercial While the TV commercial looked great and we used it across multiple media sources—TV, web, social &…

    Dan Moyle/ Relevance- 19 readers -