Traditional Advertising

  • Bridging the Traditional-Digital Advertising Divide

    …. Source: ZenithOptimedia TV commercials, even with DVR skipping and declining viewership, still delivers the strongest reach and awareness. As a marketer in a field where television still is the dominant platform (but not for long), it is easy to understand the reluctance to experiment with new campaign and marketing elements through digital…

    Marketing Technology Blog- 22 readers -
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