Traditional Marketing

  • Service King Wins Westwood One Super Bowl Sound Awards

    … a memorable listening experience that uniquely positioned the ad to stand apart from the competition. Narrated by 13-year Army veteran Jeremiah Kuehl, one of nearly 100 veterans recruited and hired by Service King as a part of its ongoing Mission 2 Hire campaign, the radio spot was a part of a larger omnichannel marketing campaign that has included…

    Austin Paley/ ROI Factor Blog- 19 readers -
  • Omnichannel Marketing in a Nutshell

    … Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing? Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience…

    Pam Marketing Nutin Social Content How To's- 18 readers -
  • How to combine face-to-face with digital marketing

    … Despite advancements in technology and throughout the marketing industry, many UK marketing consultants and agencies still rely on traditional marketing methods. Surely, this must mean these traditional marketing activities are still working? Constant Contact and Our Social Times recently joined forces and, with the support of Smart Insights…

    Constant Contactin How To's- 14 readers -
  • The Benefits of A Great Content Marketing Strategy

    … marketing increases sales. Content marketing builds up natural link popularity. Content marketing builds brand awareness. Content marketing establishes you as a thought leader. Content marketing is cheaper than traditional forms of marketing. Hmmm… that last one requires tweaking. While content marketing may be less expensive in the long run…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • The Best Branded Content of August

    … A lot of people would probably tell you a 30-second TV spot and a branded Vine are on totally opposite ends of the marketing spectrum. Those people probably don’t work in Hewlett-Packard’s marketing department. In August, HP began promoting the Pavilion laptop by launching the first TV spot made up entirely of Vines the company had been posting…

    Joe Lazauskas/ The Content Strategistin Content- 8 readers -
  • Content Marketing Adoption, Tactics and Results in 2014

    We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they ...

    Douglas Karr/ Marketing Technology Blog- 44 readers -
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