Traditional Media

    • The Rise of 5G

      The past few years we’ve seen an increased speculation and interest in the rise of 5G and it looks like 2018 will be the year that this technology becomes reality. AT&T announced that they would introduce mobile 5G to a dozen select markets by the end of 2018. Meanwhile, Verizon, is partnering with Samsung to introduce fixed 5G to a handful of cities in the second half of ...

      ROI Factor Blog- 9 readers -
  • 4 Ways to Track Traditional Local Media Using Digital

    … will then be able to attribute value to each channel, which means tracking and optimizing traditional media through digital methods. Call tracking is an easy way to track traditional media campaigns to determine the ROI. Tracking numbers can be used in outdoor advertising, television, radio ads, print media and direct mail. 4. Data Correlation Advanced…

    Mindy Weinstein/ Street Fight- 14 readers -
  • Brand journalist: Why I’m content in content marketing

    … It should have been a huge life decision, but in the end it was quite easy. About 18 months ago I packed in a job I absolutely adored, as Marketing & Media editor at the West Australian newspaper, for a job outside traditional media, in a content marketing agency. As journalists say, I “joined the dark side”. Perhaps the move was a simple…

    Lush Digitalin Content- 14 readers -
  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 16 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 30 readers -
  • The 2016 Summer Reading List for Digital Marketers

    … Content Marketing” too! 3. Everybody Writes, Ann Handley Regardless of the type of marketing you specialize in, there is a very strong chance that you require a skillset which includes a strong writing ability. From social media marketers to paid media specialists to PR professionals, the ability to write well and communicate effectively with your…

    ROI Factor Blog- 25 readers -
  • Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

    … because there’s nobody to write the news for them.” — Sarah Build your own audience and people (including the media) will come to you. Poorly staffed newsrooms mean traditional media is hungry for publication-ready content. Create it. “If you can tell your story well and present it in a way that the journo doesn’t have to do a lot…

    Lush Digitalin Content- 28 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … and digital. As we know, almost every company is online and starting to take part in digital marketing right now because it is easier to target, and the entry to barrier on digital is far lower than it is for print advertising. For companies that are working on a limited budget, the digital options are a way for a company to create a foundation…

    ROI Factor Blogin EMail- 27 readers -
  • Brand Newsroom 71: The Fate of Magazines

    …? In this episode of the Brand Newsroom podcast, the team discuss how digital preferences will continue to affect traditional media unless they choose to adapt. Links Cleo staff told of magazine’s closure The post Brand Newsroom 71: The Fate of Magazines appeared first on Lush Digital. …

    Lush Digitalin Content- 8 readers -
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