Traditional Media

  • 4 Ways to Track Traditional Local Media Using Digital

    … and out-of-home advertising. One of the main reasons that marketers and businesses still use traditional media has to do with longevity. Consumers still do it all the time—they see magazine and newspaper ads, view billboards, watch commercials on television and listen to sponsored spots on radio. This is especially true when it comes to a local…

    Mindy Weinstein/ Street Fight- 14 readers -
  • Brand journalist: Why I’m content in content marketing

    …. Those services go well beyond simply copywriting. Brands need journalists, editors, subeditors, videographers, animators, artists — all the skills I either developed or worked alongside during my 17 years in traditional media. Working in content marketing feels just like working in the media. What I love about content marketing…

    Lush Digitalin Content- 14 readers -
  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 16 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 29 readers -
  • The 2016 Summer Reading List for Digital Marketers

    … For many, the summer is a time to take a break (even if only for a few hours on the weekend) from the usual chaos you experience the rest of the year. While those in the marketing industry may not have all the time in the world to sit back and relax each day, hopefully there is SOME time to unplug so that the other 10 months of the year don’t feel…

    ROI Factor Blog- 25 readers -
  • Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

    … because there’s nobody to write the news for them.” — Sarah Build your own audience and people (including the media) will come to you. Poorly staffed newsrooms mean traditional media is hungry for publication-ready content. Create it. “If you can tell your story well and present it in a way that the journo doesn’t have to do a lot…

    Lush Digitalin Content- 28 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … clarify that when we discuss print advertising, we are strictly talking about magazines and billboards. For digital marketing we are referring to search engine ads, social media, and email marketing. For our research, we are looking at the cost of an impression, instead of a click or an actual lead, and what that cost looks like in both print…

    ROI Factor Blogin EMail- 26 readers -
  • Brand Newsroom 71: The Fate of Magazines

    …? In this episode of the Brand Newsroom podcast, the team discuss how digital preferences will continue to affect traditional media unless they choose to adapt. Links Cleo staff told of magazine’s closure The post Brand Newsroom 71: The Fate of Magazines appeared first on Lush Digital. …

    Lush Digitalin Content- 8 readers -