Traditional Media

  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 10 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … Although there are less than 24 hours left before the Games officially start, the competition for many brands kicked off months ago. Revenue, sponsorship, and advertising budgets have continued to grow each year, and with the ever increasing opportunities made available to marketers, it’s no surprise that brands are spending upwards of $1 billion…

    ROI Factor Blogin Social Content- 13 readers -
  • The 2016 Summer Reading List for Digital Marketers

    … Content Marketing” too! 3. Everybody Writes, Ann Handley Regardless of the type of marketing you specialize in, there is a very strong chance that you require a skillset which includes a strong writing ability. From social media marketers to paid media specialists to PR professionals, the ability to write well and communicate effectively with your…

    ROI Factor Blog- 16 readers -
  • Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

    … because there’s nobody to write the news for them.” — Sarah Build your own audience and people (including the media) will come to you. Poorly staffed newsrooms mean traditional media is hungry for publication-ready content. Create it. “If you can tell your story well and present it in a way that the journo doesn’t have to do a lot…

    Lush Digitalin Content- 18 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced…

    ROI Factor Blogin EMail- 18 readers -
  • Brand Newsroom 71: The Fate of Magazines

    …? In this episode of the Brand Newsroom podcast, the team discuss how digital preferences will continue to affect traditional media unless they choose to adapt. Links Cleo staff told of magazine’s closure The post Brand Newsroom 71: The Fate of Magazines appeared first on Lush Digital. …

    Lush Digitalin Content- 7 readers -
  • Cookie Stuffing: How You Know You’ve Made It

    … Nov 04 Posted by Ad Hustler | Posted in Affiliate Marketing, Traditional Media | Posted on 04-11-2015 There are certain sites that are just ubiquitous online. Ebay, Amazon & Netflix are a few names that everyone knows and most people have used or use on a regular basis. In their growth stages these are fantastic sites to promote…

    Ad Hustlerin How To's- 5 readers -
  • Apple TV Is The Future of TV

    … Nov 02 Posted by Ad Hustler | Posted in Traditional Media | Posted on 02-11-2015 I’m no Apple Fanboy (although I do think iOS is the best mobile operating system on the market). I use a PC and I’m die hard anti-Apple when it comes to computers. When it comes to set top boxes I’ve thought that their Apple TV interface has been better than…

    Ad Hustler- 5 readers -
  • Brand Newsroom 45: Capitalising on Traditional Media

    … When brands pursue content marketing, they usually focus on publishing through the internet and social media, does this inhibit them from reaching their full potential? This week the Brand Newsroom team discuss how businesses can capitalise on traditional media to extend the reach of their content. According to the team, by publishing through…

    Lush Digitalin Content- 13 readers -
  • How Award-Winning Journalist Adam Skolnick Writes

    … Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.” Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days. He…

    Copybloggerin How To's- 7 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … creators beyond traditional studios, the entertainment space is in full upheaval.” — George Deeb, 20 Digital Trends for 2015 “Take one example: The banner campaign. I kind of gave up on that a few years ago to tell you the truth. In B2B, it’s like buying eyeballs. It just wasn’t successful, but now you can actually use it reverse IP and actually target…

    TopRank®in Content- 34 readers -
  • Please Stop Calling Content Marketing “Brand Journalism”

    …” is a disingenuous label. Traditional media used to be the only game in town Journalism should be agenda-less, agnostic and objective. Journalists should cover both sides of a story, giving the audience a clear, accurate and unbiased account. To accomplish that, there has to be a “separation of church and state,” a term you’ve likely become aware…

    Relevancein Content- 16 readers -
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