Traditional Media

  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 12 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 14 readers -
  • The 2016 Summer Reading List for Digital Marketers

    … (and often the first assignment on many “Marketing 101” syllabuses). This classic advertising book holds inside of it all the essentials that anyone in the industry should understand and use on a day-to-day basis. While it doesn’t quite tap into the digital end of the marketing industry and some examples might feel a little bit like a scene from “Mad…

    ROI Factor Blog- 18 readers -
  • Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

    … because there’s nobody to write the news for them.” — Sarah Build your own audience and people (including the media) will come to you. Poorly staffed newsrooms mean traditional media is hungry for publication-ready content. Create it. “If you can tell your story well and present it in a way that the journo doesn’t have to do a lot…

    Lush Digitalin Content- 18 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … clarify that when we discuss print advertising, we are strictly talking about magazines and billboards. For digital marketing we are referring to search engine ads, social media, and email marketing. For our research, we are looking at the cost of an impression, instead of a click or an actual lead, and what that cost looks like in both print…

    ROI Factor Blogin EMail- 18 readers -
  • Brand Newsroom 71: The Fate of Magazines

    …? In this episode of the Brand Newsroom podcast, the team discuss how digital preferences will continue to affect traditional media unless they choose to adapt. Links Cleo staff told of magazine’s closure The post Brand Newsroom 71: The Fate of Magazines appeared first on Lush Digital. …

    Lush Digitalin Content- 8 readers -
  • Cookie Stuffing: How You Know You’ve Made It

    … Nov 04 Posted by Ad Hustler | Posted in Affiliate Marketing, Traditional Media | Posted on 04-11-2015 There are certain sites that are just ubiquitous online. Ebay, Amazon & Netflix are a few names that everyone knows and most people have used or use on a regular basis. In their growth stages these are fantastic sites to promote…

    Ad Hustlerin How To's- 5 readers -
  • Apple TV Is The Future of TV

    … Nov 02 Posted by Ad Hustler | Posted in Traditional Media | Posted on 02-11-2015 I’m no Apple Fanboy (although I do think iOS is the best mobile operating system on the market). I use a PC and I’m die hard anti-Apple when it comes to computers. When it comes to set top boxes I’ve thought that their Apple TV interface has been better than…

    Ad Hustler- 5 readers -
  • Brand Newsroom 45: Capitalising on Traditional Media

    … When brands pursue content marketing, they usually focus on publishing through the internet and social media, does this inhibit them from reaching their full potential? This week the Brand Newsroom team discuss how businesses can capitalise on traditional media to extend the reach of their content. According to the team, by publishing through…

    Lush Digitalin Content- 14 readers -
  • How Award-Winning Journalist Adam Skolnick Writes

    … Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.” Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days. He…

    Copybloggerin How To's- 7 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … the “traditional media” of television? Absolutely not. While some have been quick to pronounce the death of traditional media, more savvy marketers have instead asked, “how can we use this media better?” The same goes for native advertising and sponsored content that appears in newspapers and newspaper websites from New York Times to Washington Post…

    TopRank®in Content- 37 readers -
  • Please Stop Calling Content Marketing “Brand Journalism”

    ….” Therein lies the difference. So even though I employ my journalistic skills in my role as a content marketer, I would never call what I do “brand journalism,” even when the content is informational rather than promotional. To be clear, my beef is only with the term “brand journalism.” Content marketing is my jam now. I really enjoy it. I’m all about…

    Relevancein Content- 17 readers -
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