Traditional Media

  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 13 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … Although there are less than 24 hours left before the Games officially start, the competition for many brands kicked off months ago. Revenue, sponsorship, and advertising budgets have continued to grow each year, and with the ever increasing opportunities made available to marketers, it’s no surprise that brands are spending upwards of $1 billion…

    ROI Factor Blogin Social Content- 20 readers -
  • The 2016 Summer Reading List for Digital Marketers

    … Content Marketing” too! 3. Everybody Writes, Ann Handley Regardless of the type of marketing you specialize in, there is a very strong chance that you require a skillset which includes a strong writing ability. From social media marketers to paid media specialists to PR professionals, the ability to write well and communicate effectively with your…

    ROI Factor Blog- 20 readers -
  • Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

    … When major Australian newspaper publisher Fairfax Media announced it was cutting 120 frontline reporter jobs last week, it sparked a mass walkout from the newsroom. Fairfax is not alone. Around the world, newspapers are dying as they struggle to keep up with technology. The business model is broken. As reporting jobs are cut, highly skilled…

    Lush Digitalin Content- 21 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … and digital. As we know, almost every company is online and starting to take part in digital marketing right now because it is easier to target, and the entry to barrier on digital is far lower than it is for print advertising. For companies that are working on a limited budget, the digital options are a way for a company to create a foundation…

    ROI Factor Blogin EMail- 19 readers -
  • Brand Newsroom 71: The Fate of Magazines

    …? In this episode of the Brand Newsroom podcast, the team discuss how digital preferences will continue to affect traditional media unless they choose to adapt. Links Cleo staff told of magazine’s closure The post Brand Newsroom 71: The Fate of Magazines appeared first on Lush Digital. …

    Lush Digitalin Content- 8 readers -
  • Cookie Stuffing: How You Know You’ve Made It

    … Nov 04 Posted by Ad Hustler | Posted in Affiliate Marketing, Traditional Media | Posted on 04-11-2015 There are certain sites that are just ubiquitous online. Ebay, Amazon & Netflix are a few names that everyone knows and most people have used or use on a regular basis. In their growth stages these are fantastic sites to promote…

    Ad Hustlerin How To's- 7 readers -
  • Apple TV Is The Future of TV

    … Nov 02 Posted by Ad Hustler | Posted in Traditional Media | Posted on 02-11-2015 I’m no Apple Fanboy (although I do think iOS is the best mobile operating system on the market). I use a PC and I’m die hard anti-Apple when it comes to computers. When it comes to set top boxes I’ve thought that their Apple TV interface has been better than…

    Ad Hustler- 5 readers -
  • Brand Newsroom 45: Capitalising on Traditional Media

    … When brands pursue content marketing, they usually focus on publishing through the internet and social media, does this inhibit them from reaching their full potential? This week the Brand Newsroom team discuss how businesses can capitalise on traditional media to extend the reach of their content. According to the team, by publishing through…

    Lush Digitalin Content- 17 readers -
  • How Award-Winning Journalist Adam Skolnick Writes

    … Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.” Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days. He…

    Copybloggerin How To's- 7 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that traditional media…

    TopRank®in Content- 44 readers -
  • Please Stop Calling Content Marketing “Brand Journalism”

    ….” Therein lies the difference. So even though I employ my journalistic skills in my role as a content marketer, I would never call what I do “brand journalism,” even when the content is informational rather than promotional. To be clear, my beef is only with the term “brand journalism.” Content marketing is my jam now. I really enjoy it. I’m all about…

    Relevancein Content- 18 readers -
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