Traditional Media

  • Brand Newsroom 112: Is chasing viral content killing trust?

    …. Brands don’t have to get caught up in the short-termism that’s plaguing traditional media. Keep producing quality content. Not every piece of content will be a winner with the audience, but keep creating excellent content as this will build trust with your audience when they do engage with it. Long-form content is some of the most successful…

    Lush Digitalin Social- 12 readers -
  • 2016’s Summer Games: What Global Marketers Need to Know

    … on Olympic agreements. Ready for Rio Technological advancements continue to affect the global impact of events such as these, and as social media prepares to play it's most important role in an Olympics yet, all eyes are Rio. Although the 2016 games feature the strictest sponsorship rules to date, there are still a large number of opportunities…

    ROI Factor Blogin Social Content- 15 readers -
  • The 2016 Summer Reading List for Digital Marketers

    … (and often the first assignment on many “Marketing 101” syllabuses). This classic advertising book holds inside of it all the essentials that anyone in the industry should understand and use on a day-to-day basis. While it doesn’t quite tap into the digital end of the marketing industry and some examples might feel a little bit like a scene from “Mad…

    ROI Factor Blog- 19 readers -
  • Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

    … because there’s nobody to write the news for them.” — Sarah Build your own audience and people (including the media) will come to you. Poorly staffed newsrooms mean traditional media is hungry for publication-ready content. Create it. “If you can tell your story well and present it in a way that the journo doesn’t have to do a lot…

    Lush Digitalin Content- 20 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    … for their marketing efforts, while print can do more from a branding prospective. Print Ads Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly. It is not something you just do one time in a magazine with a big name, it’s a long term game. When looking at the several different magazines…

    ROI Factor Blogin EMail- 18 readers -
  • Brand Newsroom 71: The Fate of Magazines

    …? In this episode of the Brand Newsroom podcast, the team discuss how digital preferences will continue to affect traditional media unless they choose to adapt. Links Cleo staff told of magazine’s closure The post Brand Newsroom 71: The Fate of Magazines appeared first on Lush Digital. …

    Lush Digitalin Content- 8 readers -
  • Cookie Stuffing: How You Know You’ve Made It

    … Nov 04 Posted by Ad Hustler | Posted in Affiliate Marketing, Traditional Media | Posted on 04-11-2015 There are certain sites that are just ubiquitous online. Ebay, Amazon & Netflix are a few names that everyone knows and most people have used or use on a regular basis. In their growth stages these are fantastic sites to promote…

    Ad Hustlerin How To's- 7 readers -
  • Apple TV Is The Future of TV

    … Nov 02 Posted by Ad Hustler | Posted in Traditional Media | Posted on 02-11-2015 I’m no Apple Fanboy (although I do think iOS is the best mobile operating system on the market). I use a PC and I’m die hard anti-Apple when it comes to computers. When it comes to set top boxes I’ve thought that their Apple TV interface has been better than…

    Ad Hustler- 5 readers -
  • Brand Newsroom 45: Capitalising on Traditional Media

    … When brands pursue content marketing, they usually focus on publishing through the internet and social media, does this inhibit them from reaching their full potential? This week the Brand Newsroom team discuss how businesses can capitalise on traditional media to extend the reach of their content. According to the team, by publishing through…

    Lush Digitalin Content- 17 readers -
  • How Award-Winning Journalist Adam Skolnick Writes

    … Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.” Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days. He…

    Copybloggerin How To's- 7 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that traditional media…

    TopRank®in Content- 39 readers -
  • Please Stop Calling Content Marketing “Brand Journalism”

    …” is a disingenuous label. Traditional media used to be the only game in town Journalism should be agenda-less, agnostic and objective. Journalists should cover both sides of a story, giving the audience a clear, accurate and unbiased account. To accomplish that, there has to be a “separation of church and state,” a term you’ve likely become aware…

    Relevancein Content- 17 readers -
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