Traditional Media And Advertising

  • Drones, Bots and AI oh my. SXSW highlights

    … explained how also journalism needs to rebuild from the rubble. My notes: Journalism has done a sucky job evolving. They are focused on temporary tech solutions for long-term problems. Journalism is waiting for somebody else to fix the problem. The competition isn’t the other media, it’s Facebook and Snapchat. All traditional media looks…

    {grow}- 25 readers -
  • Marketing’s answer to winning in an ad-free world

    … presentation was “postponed” … and I’ve never heard from them again. What do we have left? But if I’m right about this observation (and I am), what’s the answer? There are still a lot of companies with fat ad budgets out there — where are they going to spend that money? The more I think about it, the more I’m convinced the answer is influence marketing…

    {grow}- 17 readers -
  • The difference between “pandering” and “serving” in the Super Bowl ads

    … It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials. I relish…

    {grow}- 23 readers -
  • What is the role of content marketing in an ad-free world?

    …, and a commitment to quality content to work. Even in a noisy marketing world crippled by Content Shock, there are still plenty of unsaturated niches to find and dominate. And in an increasingly ad-free world, every business needs to at least consider a role for content marketing in its strategy. Mark Schaefer is the chief blogger for this site…

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  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

    {grow}in Content- 14 readers -
  • Why traditional journalism and social influence are blurring

    … of people around the world. This sounds like something a journalist would do, right? I once heard Jeff Jarvis, a keen observer about the profession, describe a journalist as “I was there and you were not” … meaning that anybody with a smartphone (or smart drone!) can be a reporter today. I have actually worked as a journalist and was trained…

    {grow}in Social- 18 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 30 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

    {grow}- 17 readers -
  • How do you make your content the signal instead of the noise?

    …-blocking are pushing marketing dollars into new places. An unlikely source of content innovation — printed magazines and books. Innovations to merge games with serious editorial content to drive page views and engagement. Surprising insights on what almost every marketer is missing when it comes to creating effective video content…

    {grow}in Social Content- 19 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 17 readers -
  • Facebook and Snapchat at war, and four other groovy media trends

    … opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Snapchat for the win Social Media Believe it or NOT!!! How to save Twitter …

    {grow}in Facebook Twitter- 9 readers -
  • Snapchat for the win

    … For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion — Snapchat, at least if you’re a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, in a new report from Edison Research, Snapchat has eclipsed Facebook…

    {grow}in Facebook- 16 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    …. You don’t need to deliver the entire story all at one time and maybe your goal should be to avoid that! Mainstream media is providing “at-a-glance storytelling” through quick updates, summary bullet points, photo galleries, short video bursts, and timely tweets to tell a story, with a longer-form commentary saved for later in the day. In business…

    {grow}in Social Content- 21 readers -
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