Traditional Media And Advertising

    • Strategies to deal with losing readers through the newsfeed evolution

      By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content.

      {grow}in Facebook- 7 readers -
    • Content marketing FOMO and the future of marketing budgets

      In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content is not working, at least in a measurable way. Various research reveals that content marketing is not seen as effective by a majority of marketers, yet content creation budgets c ...

      {grow}in Content- 10 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … different programs: Podcast consumers are desirable ad targets for many brands because they are significantly more affluent and educated than the average American: Finally, podcast consumers are much more likely to follow your brand: In a sign that the advertising power of podcasts is starting to be recognized, Scripps, a traditional media…

    {grow}- 12 readers -
  • How do you make your content the signal instead of the noise?

    … courtesy Flickr CC and Robin The post How do you make your content the signal instead of the noise? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? …

    {grow}in Social Content- 7 readers -
  • Facebook and Snapchat at war, and four other groovy media trends

    … opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Snapchat for the win Social Media Believe it or NOT!!! How to save Twitter …

    {grow}in Facebook Twitter- 4 readers -
  • Snapchat for the win

    … For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion — Snapchat, at least if you’re a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, in a new report from Edison Research, Snapchat has eclipsed Facebook…

    {grow}in Facebook- 10 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … this is now becoming a common technique for channels like CNN, I have seen little or no adoption in the world of corporate content but it makes so much sense. 5) It’s not short form or long form. It’s right form Another endless debate in the business world is short-form versus long form content. We employ algorithms and statistical tests to try…

    {grow}in Social Content- 11 readers -
  • Sponsored content and the economics of trust

    … this seem so disgusting? I began to reflect on why this produced such a reaction, and the unintended risk of sponsored content. Sponsored content on the rise “Sponsored content” has a variety of meanings but most marketers agree that it’s part of this new category of native advertising. My friends at The Interactive Advertising Bureau in New York…

    {grow}in Content- 12 readers -
  • Why ad agencies need to become software companies

    … If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do you specialize in a certain vertical like…

    {grow}- 7 readers -
  • 5 Ways Twitter is changing the world (despite what the critics say)

    … I was recently interviewed by CNN about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject. Despite the gloomy projections of analysts and the cries of the purists who long…

    {grow}in Social Twitter- 17 readers -
  • Can traditional TV succeed as mainstream video?

    By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. It felt like TV’s days were numbered. Our water cooler talks back then were all about how the internet would soon kill TV and everyone was going to ...

    {grow}- 10 readers -
  • Sometimes you don’t need community. Sometimes you just need a hamburger

    … Occasionally in the marketing space we drink too much of our own Kool Aid. I observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. They want to join a movement, they want to be part of something bigger. Perhaps I am unique — although I don’t think so — in that sometimes I just…

    {grow}- 4 readers -
  • Don’t block me bro: Internet ad blocking takes hold

    … with this? Where is the reaction from businesses? We propose that no less than the future of content on the Internet is at stake. An advertising victory or disaster? McDonald’s is having problems executing on the “Love” campaign introduced during the Super Bowl. When they actually introduce the idea to customers, it might put them on the spot…

    {grow}in SEO- 6 readers -
  • Social Media in the workplace. Who needs it?

    … podcast this week. We also have a lively discussion of the best and worst Super Bowl ads … and we have some pretty divergent views! Ready to listen to another awesome adventure with The Marketing Companion? Let’s do this! Other Ways to Listen to this Podcast: Click on this link to listen to Episode 42 Click here to download the latest episode…

    {grow}in Social- 11 readers -
  • When social media marketing doesn’t work

    … works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? This post was brought to you by IBM for Midsize Business and opinions…

    {grow}in Social- 8 readers -
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