Traditional Media And Advertising

    • A content dominance strategy drives new media economy

      I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix). The bulk of the revenue has historically derived from advertising. Today, that number has completely flopped with subscription-based revenue at 80 percent — in just five years! ...

      {grow}in Content- 7 readers -
    • What is the role of content marketing in an ad-free world?

      By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video consumption is through Netflix or Amazon Prime.

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  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 13 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 9 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … discussed it with Tom Webster on our latest episode of The Marketing Companion. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. Plus, you’ll learn about Tommodium, a new pharmaceutical product from the Marketing Companion Labs. It’s the solution to Social Media…

    {grow}- 13 readers -
  • How do you make your content the signal instead of the noise?

    … courtesy Flickr CC and Robin The post How do you make your content the signal instead of the noise? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? …

    {grow}in Social Content- 9 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 13 readers -
  • Facebook and Snapchat at war, and four other groovy media trends

    … So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas that will be affecting your marketing programs now and in the future. Listen in for some TREMENDIFIED new insights on: Snapchat rejected…

    {grow}in Facebook Twitter- 6 readers -
  • Snapchat for the win

    … a fascinating discussion with Tom Webster on our Marketing Companion podcast. We also discuss: Why this trend is another way consumers are becoming “less available” to advertisers. Why influencer marketing is growing in importance and how it is transforming in this ad-free era. Is Snapchat social media as it was meant to be? It’s unencumbered by Likes…

    {grow}in Facebook- 12 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … not working? Research from the media outlets shows that much content is consumed with the sound off, which explains how much video storytelling we now see with captions or just bold headlines. In this example, Business Insider tells a complex backstory of a political protest and you can follow the entire video even with the sound off. Although…

    {grow}in Social Content- 15 readers -
  • Sponsored content and the economics of trust

    … early in the buyer’s journey. But what does it mean for CONSUMERS? The psychology of sponsored content Last week I was reading a post from one of my favorite bloggers. In fact, I have read his blog religiously for five years. The post included a suspicious number of positive references to a social analytics company and I thought, “Wow, they must…

    {grow}in Content- 14 readers -
  • Why ad agencies need to become software companies

    … traditional TV succeed as mainstream video? Sometimes you don’t need community. Sometimes you just need a hamburger Critical guidelines to help you determine your optimal online advertising partner Don’t block me bro: Internet ad blocking takes hold …

    {grow}- 9 readers -
  • 5 Ways Twitter is changing the world (despite what the critics say)

    … for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so. 1. Re-defining news Largely due to the public, real-time nature of Twitter, the news cycle is no longer a day or even an hour. It’s immediate. Today, news breaks on Twitter. Twitter has re-defined what it means to be a journalist…

    {grow}in Social Twitter- 18 readers -
  • Can traditional TV succeed as mainstream video?

    … By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. It felt like TV’s days were numbered. Our water cooler talks back then were all about how the internet would soon…

    {grow}in Content- 12 readers -
  • Sometimes you don’t need community. Sometimes you just need a hamburger

    … Occasionally in the marketing space we drink too much of our own Kool Aid. I observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. They want to join a movement, they want to be part of something bigger. Perhaps I am unique — although I don’t think so — in that sometimes I just…

    {grow}- 5 readers -
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