Traditional Media And Advertising

  • 10 Profound digital marketing trends to you need to know about now

    … By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new…

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  • Is it just me, or does it seem like the ad industry is a hot mess?

    … It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported … The stock value for many large agencies is in decline as company billings fall. Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive. Many of their customers…

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  • Drones, Bots and AI oh my. SXSW highlights

    … explained how also journalism needs to rebuild from the rubble. My notes: Journalism has done a sucky job evolving. They are focused on temporary tech solutions for long-term problems. Journalism is waiting for somebody else to fix the problem. The competition isn’t the other media, it’s Facebook and Snapchat. All traditional media looks…

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  • Marketing’s answer to winning in an ad-free world

    …. Of course there are lots of other options like sponsored content, native advertising, and content marketing. And of course all ads are not really going away. But these alternatives maintain the traditional relationship where a company is talking to a person. And fundamentally, I think it’s a better way to do business when a person talks…

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  • The difference between “pandering” and “serving” in the Super Bowl ads

    … It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials. I relish…

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  • What is the role of content marketing in an ad-free world?

    … By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video…

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  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

    {grow}in Content- 21 readers -
  • Why traditional journalism and social influence are blurring

    … the most interesting two hours of the whole year. The strain in the room was palpable. They were journalists. They were taught to stay OUT of the news and now their company was urging them to actively participate in the social web. It was a titanic clash of culture and even ethics. But being a reporter AND a brand is the expectation today…

    {grow}in Social- 26 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    … where I actually have a prototype but I’ve been stopped in my tracks because I’ve come to realize that since I started the project, the world has moved rapidly, and dramatically, away from options that would enable me to invest in something this risky and creative — we are in the newsfeed evolution. In particular, Facebook and Apple are hastening…

    {grow}in Facebook- 44 readers -
  • Content marketing FOMO and the future of marketing budgets

    … value The fact that content marketing takes time. Marketers may be exhibiting patience. Google Analytics does not measure everything that is meaningful. We don’t know the slight adjustments in the views of our readers/listeners/viewers with each piece of content. Over time, marketers will spend money on the media that can be measured. There…

    {grow}in Content- 20 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

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  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 22 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … brand’s image and change attitudes of customers? To figure this out, we’re going to have to go old school and apply some online and offline polling, as we have done in traditional media for decades. I see too many marketers relying too much on dashboards. It’s time to dig deeper. Reaction Ultimately our marketing my produce a reaction. Did I cause…

    {grow}in Content- 19 readers -
  • Facebook and Snapchat at war, and four other groovy media trends

    … opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Snapchat for the win Social Media Believe it or NOT!!! How to save Twitter …

    {grow}in Facebook Twitter- 11 readers -
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