Traditional Media And Advertising

  • Drones, Bots and AI oh my. SXSW highlights

    … explained how also journalism needs to rebuild from the rubble. My notes: Journalism has done a sucky job evolving. They are focused on temporary tech solutions for long-term problems. Journalism is waiting for somebody else to fix the problem. The competition isn’t the other media, it’s Facebook and Snapchat. All traditional media looks…

    {grow}- 21 readers -
  • Marketing’s answer to winning in an ad-free world

    … American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. But it is an interesting tale and I wanted SOME good to come of it, so here…

    {grow}- 17 readers -
  • The difference between “pandering” and “serving” in the Super Bowl ads

    … It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials. I relish…

    {grow}- 20 readers -
  • What is the role of content marketing in an ad-free world?

    … By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video…

    {grow} -
  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

    {grow}in Content- 10 readers -
  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 17 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 27 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. I probably consume more content than ever. But I do…

    {grow}- 15 readers -
  • How do you make your content the signal instead of the noise?

    … courtesy Flickr CC and Robin The post How do you make your content the signal instead of the noise? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? …

    {grow}in Social Content- 16 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 16 readers -
  • Facebook and Snapchat at war, and four other groovy media trends

    … opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Snapchat for the win Social Media Believe it or NOT!!! How to save Twitter …

    {grow}in Facebook Twitter- 9 readers -
  • Snapchat for the win

    … For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion — Snapchat, at least if you’re a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, in a new report from Edison Research, Snapchat has eclipsed Facebook…

    {grow}in Facebook- 13 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! These are people who go to work every day…

    {grow}in Social Content- 20 readers -
Get the top posts daily into your mailbox!