Traditional Media And Advertising

    • Marketing’s answer to winning in an ad-free world

      American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. But it is an interesting tale and I wanted SOME good to come of it, so here it is — with a lesson about the future of advertising.

      {grow}- 10 readers -
    • The difference between “pandering” and “serving” in the Super Bowl ads

      It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials.

      {grow}- 17 readers -
  • What is the role of content marketing in an ad-free world?

    … By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video…

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  • A content dominance strategy drives new media economy

    …” (getting all your media from the internet instead of traditional TV and cable) is only growing at just 1 percent per year. Growth in cord-cutting has been blunted because just 12 percent of the U.S. has access to the minimum speeds needed for multiple pay TV video streams. In our new episode of The Marketing Companion, Tom Webster and I dissect…

    {grow}in Content- 9 readers -
  • Why traditional journalism and social influence are blurring

    … the most interesting two hours of the whole year. The strain in the room was palpable. They were journalists. They were taught to stay OUT of the news and now their company was urging them to actively participate in the social web. It was a titanic clash of culture and even ethics. But being a reporter AND a brand is the expectation today…

    {grow}in Social- 15 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 16 readers -
  • Podcasts and advertising: Meet social media’s new super power

    … ownership and the advantage of being the “multi-task” medium, podcasting is experiencing its greatest growth spurt ever, as evidenced by this new report from Edison Research: Most of the growth is occurring with consumers under the age of 55: And podcast consumers are voracious, spending more than four hours per week consuming an average of five…

    {grow}- 14 readers -
  • How do you make your content the signal instead of the noise?

    …-blocking are pushing marketing dollars into new places. An unlikely source of content innovation — printed magazines and books. Innovations to merge games with serious editorial content to drive page views and engagement. Surprising insights on what almost every marketer is missing when it comes to creating effective video content…

    {grow}in Social Content- 12 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … “Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. I have written about engagement as a metric over the years, most notably stating that: “Engagement” is not a strategy Engagement is an important sign of early cultural progress Engagement…

    {grow}in Content- 14 readers -
  • Facebook and Snapchat at war, and four other groovy media trends

    … opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative. The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Snapchat for the win Social Media Believe it or NOT!!! How to save Twitter …

    {grow}in Facebook Twitter- 8 readers -
  • Snapchat for the win

    … For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion — Snapchat, at least if you’re a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, in a new report from Edison Research, Snapchat has eclipsed Facebook…

    {grow}in Facebook- 12 readers -
  • 5 Reasons most content marketing is FAR behind where it needs to be

    … No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! These are people who go to work every day…

    {grow}in Social Content- 18 readers -
  • Sponsored content and the economics of trust

    … this seem so disgusting? I began to reflect on why this produced such a reaction, and the unintended risk of sponsored content. Sponsored content on the rise “Sponsored content” has a variety of meanings but most marketers agree that it’s part of this new category of native advertising. My friends at The Interactive Advertising Bureau in New York…

    {grow}in Content- 16 readers -
  • Why ad agencies need to become software companies

    … traditional TV succeed as mainstream video? Sometimes you don’t need community. Sometimes you just need a hamburger Critical guidelines to help you determine your optimal online advertising partner Don’t block me bro: Internet ad blocking takes hold …

    {grow}- 10 readers -
  • 5 Ways Twitter is changing the world (despite what the critics say)

    … account …” Why do powerful people, celebrities, and even governments turn to Twitter at these critical events? Because there is no media channel on earth with the reach and opportunity for a viral response than Twitter. It is public, unfiltered, intimate, real-time, and rapid … the perfect channel for provocative news. Of course sometimes even a casual…

    {grow}in Social Twitter- 20 readers -
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