Traffic Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … through laser-targeted ads based on consumer demographics, psychographics, affinities and behaviors. If your display strategy is still rooted in simple awareness-based banner ads, you’re missing out. Adjust your approach by looking beyond impressions and measuring success on the basis of performance (leads acquired and products purchased). Display…

    Robert Glazer/ Relevancein Display- 13 readers -
  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    Published 1 min ago 28 We used to think we wanted to live in a world where robots and artificial intelligence make our lives easier and more convenient. In the 1960’s the type of technology we dreamt about was so unfathomable it was practically a joke. But fast forward to today and various forms of automation have infiltrated every aspect of our lives—from smart homes ...

    Danielle Look/ Relevance- 10 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    …-acting cure-all, but rather a comprehensive strategy that requires hard work, dedication and yes, time. Gone are the days of relying solely on the short-term gains of black hat tactics. So what are agencies to do when they’ve over-committed and realize they’re not equipped to deliver? Many choose to do the right thing and own up to it; others…

    Relevancein Paid Search SEO- 13 readers -
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