Traffic Fraud

  • Types, Resources, and Solutions for Ad Fraud Detection

    …, that utilize high cost-per-click keywords in the content to drive the most expensive ads to their own sites. Affiliate (CPA) Ad Fraud (AKA Cookie Stuffing) – sites often pay by users taking an action, so fraudsters programmatically manufacture a false action to trick the ad system into believing there was activity. Lead (CPL) Ad Fraud (AKA Conversion…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 27 readers -
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