Traffic Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    Display advertising has long been a staple of digital marketing. It’s visual and compelling, it presents a clear call to action, and it can help create recall and brand awareness. But does it really? What if a majority of those metrics — impressions, clicks, and conversions — were actually a sham? Unfortunately, as companies demand more transparency from their advertising par ...

    Robert Glazer/ Relevance- 32 readers -
  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    …, we can all agree that it’s getting harder and harder to make a real impact when it comes to consumer engagement and brand awareness online. The Rise of Ad-Blocking & Traffic Fraud Ad-blocking and traffic fraud are the culprits that most point fingers at when discussion turns to the dismal state of publishing we face today. Consumers…

    Danielle Look/ Relevancein Display How To's- 17 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    … that spoke to their target audience. So you can imagine our surprise when we found strong evidence to suggest that our client’s previous Organic traffic was heavily driven by fraudulent means. With all the talk about paid search fraud these days, I think we are all beginning to understand how large that issue is and how to spot it. But how does one…

    Relevancein Paid Search SEO- 19 readers -
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