Traffic Fraud

  • Types, Resources, and Solutions for Ad Fraud Detection

    … about these types of ad fraud in detail, check out John Wilpers article, What are the nine types of digital ad fraud? Ad Fraud Solutions: The three companies mentioned above are also the leaders in the Ad Fraud solutions space. Integral Ad Science – accredited by the Media Rating Council, Integral Ad Science’s solutions cover mobile web, mobile…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 23 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    …, investing in incremental traffic while mitigating fraud. Here are four tactics that can help you avoid fraudulent display advertising: 1. Realize Display is Growing Up In the past, display advertising was all about brand awareness; today, that funnel is expanding. Display is more commonly used by performance marketers to drive conversions…

    Robert Glazer/ Relevancein Display- 24 readers -
  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    … Adiant. “During our evaluation of the Solve Media product suite, many top tier brand agencies said that Solve Media’s TYPE-IN™ products consistently generate the highest brand and message lift metrics in the digital industry, delivered through a highly targetable and low friction execution.” According to Nashed, it’s one of the few major branding…

    Danielle Look/ Relevancein Display How To's- 14 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    Published 1 min ago 53 Digital agencies everywhere are coming to a crossroads as they’re asked to do more with less – smaller budget, more leads; less time, more content; the list goes on. Even as brands continue to shift their focus from traditional to digital marketing, few businesses truly understand that SEO is not a magical and fast-acting cure-all, but rather a c ...

    Relevance- 17 readers -
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