Traffic Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … through laser-targeted ads based on consumer demographics, psychographics, affinities and behaviors. If your display strategy is still rooted in simple awareness-based banner ads, you’re missing out. Adjust your approach by looking beyond impressions and measuring success on the basis of performance (leads acquired and products purchased). Display…

    Robert Glazer/ Relevancein Display- 10 readers -
  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    … of accounts. In other words: damned if you do; damned if you don’t. Solve Media Solves the Problem A little creative brainstorming and you’ll likely arrive at a number of possible solutions to this challenge of true and organic audience growth. One of the newest and most engaging solutions is Solve Media’s branded TYPE-IN™ ads. Recently acquired…

    Danielle Look/ Relevancein Display How To's- 8 readers -
  • The Deceitful SEO Mystery: Rising Organic Traffic Fraud

    …-acting cure-all, but rather a comprehensive strategy that requires hard work, dedication and yes, time. Gone are the days of relying solely on the short-term gains of black hat tactics. So what are agencies to do when they’ve over-committed and realize they’re not equipped to deliver? Many choose to do the right thing and own up to it; others…

    Relevancein Paid Search SEO- 13 readers -