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… Weinman and her husband, Bruce Heavin, sold online video course provider Lynda.com to LinkedIn for an incredible $1.5 billion. Lynda.com had specialized in developing and marketing learning videos for more than 15 years. The original focus was on training courses for software programs such as Photoshop, Excel and Adobe Illustrator. In recent years…
Get our competitive budget projection spreadsheet Marketing is a funny thing. You can read a hundred case studies, and get a hundred ideas. You can talk to a hundred vendors, and get a hundred solutions. But when when you try to recreate the success of those case studies or those tools? Results are mixed at best.