Transaction Cost

In economics and related disciplines, a transaction cost is a cost incurred in making an economic exchange (restated: the cost of participating in a market).Transaction costs can be divided into three broad categories: Search and information costs are costs such as those incurred in determining that the required good is available on the market, which has the lowest price, etc.Bargaining costs are the costs required to come to an acceptable agreement with the other party to the transaction, drawing up an appropriate contract and so on. In game theory this is analyzed for instance in the game of chicken.
Posts about Transaction Cost
  • Google Acquires 55 Yahoo! Patent Filings

    It was a surprise to see a number of Yahoo! patents listed in Google’s assignment database as having been assigned to Google. With news recently that Yahoo would be closing the Yahoo Directory, that seemed like a strategic choice. Now I’m wondering if we will ever see an independent Yahoo Search Engine ever again once their deal to have Microsoft supply search results to them ends.

    Bill Slawski/ SEO by the Sea- 22 readers -
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