Transactional Emails

    • Designing the Receipt: How to Put the Trance in Transactional Emails

      The following blog post was written by Mike Nelson of Really Good Emails. If you like this post, sign up for our webinar with Mike on 3/31 at 1pm EST. We’ll cover everything you need to know about designing a killer transactional email. I have this awesome coffee shop right next to the office. This isn’t your typical coffee place; it is one of those hipster, artisan shops whe ...

      Movable Ink Blogin EMail How To's- 11 readers -
  • How to Engage Your Customers with Transactional Emails

    … resources and ask for a customer referral. • Customer-feedback requests – Be specific about the feedback you are requesting, use a prominent call to action (CTA) button and make the feedback experience as seamless as possible. • Shopping cart-abandonment messages – Make an offer (such as a free trial or 25 percent off), include a clear CTA…

    Movable Ink Blogin EMail How To's- 12 readers -
  • What is the CAN-SPAM Act?

    … United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no method to opt-out. I’m not sure how effective the regulations have been even with the threat…

    Douglas Karr/ Marketing Technology Blog- 9 readers -