Transactional Emails

  • Designing the Receipt: How to Put the Trance in Transactional Emails

    … easily be discarded like a small receipt at a coffee shop – unless you are saving it for that expense report, of course. Knowing what we know above, that seems silly. Customers are expecting these emails, opening these emails, clicking on these emails, and buying from these emails. When designers and marketers think of it that way, transactional…

    Movable Ink Blogin EMail How To's- 17 readers -
  • How to Engage Your Customers with Transactional Emails

    … We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and transactional emails? There are several…

    Movable Ink Blogin EMail How To's- 16 readers -
  • What is the CAN-SPAM Act?

    … United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no method to opt-out. I’m not sure how effective the regulations have been even with the threat…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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