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Transactional emails are an integral part of any marketer’s email arsenal. Considering that they’re opened and clicked twice as much as bulk emails, they are proof that even the smallest touch points with your customers can have the biggest impact on your brand. And yet, they’re one of the most neglected emails when it comes to design.
… easily be discarded like a small receipt at a coffee shop – unless you are saving it for that expense report, of course. Knowing what we know above, that seems silly. Customers are expecting these emails, opening these emails, clicking on these emails, and buying from these emails. When designers and marketers think of it that way, transactional…
… We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and transactional emails? There are several…
… and conspicuously that your message is an advertisement. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency…