Transamerica

The Transamerica Corporation is an American private holding company for various life insurance companies and investment firms doing business primarily in the United States. It was acquired by the Dutch company Aegon in 1999.
Posts about Transamerica
  • How Finance Execs Measure the ROI of Content Marketing

    … needs—and whose content requires careful vetting and organization before being presented to customers. And sometimes, the data individuals share can provide great clues for financial institutions. “Train advisors to focus on LinkedIn, Facebook, Twitter,” said Frédéric Tardy, chief marketing and distribution officer at AXA. When someone updates…

    The Content Strategistin Social Content How To's- 17 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … for Transamerica, told me they train their teams to be able to immediately answer questions in social media, referring people the right customer service areas while avoiding explicit financial advice that could get the bank in trouble. His and other institutions’ content teams also have dedicated compliance experts, so they can move fast. For instance, Voya…

    The Content Strategistin Content- 24 readers -