The Transamerica Corporation is an American private holding company for various life insurance companies and investment firms doing business primarily in the United States. It was acquired by the Dutch company Aegon in 1999.
Posts about Transamerica
  • How Finance Execs Measure the ROI of Content Marketing

    … efforts—will remain relatively stable, but as effectiveness increases, so will revenue. David Edelman, a partner at the consulting firm McKinsey & Co., said that by evaluating “the steps somebody takes to give a crappy evaluation,” a client was able to “create a map” of touch points—website, emails, branch visits—and improve customer satisfaction…

    The Content Strategistin Social Content How To's- 13 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    …. TD Bank had their ATMs talk to customers and give them gifts. Their “#TDThanksYou” video showing delighted people receiving extra cash, presents and flowers has more than 20 million views. The hashtag spread through social media. Transamerica has won awards for their efforts in newer social platforms. Gungormez said they’re active in Vine…

    The Content Strategistin Content- 23 readers -