Transamerica

The Transamerica Corporation is an American private holding company for various life insurance companies and investment firms doing business primarily in the United States. It was acquired by the Dutch company Aegon in 1999.
Posts about Transamerica
  • How Finance Execs Measure the ROI of Content Marketing

    … efforts—will remain relatively stable, but as effectiveness increases, so will revenue. David Edelman, a partner at the consulting firm McKinsey & Co., said that by evaluating “the steps somebody takes to give a crappy evaluation,” a client was able to “create a map” of touch points—website, emails, branch visits—and improve customer satisfaction…

    The Content Strategistin Social Content How To's- 17 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … Everyone needs helps with their money. And in the digital age, finance companies want to be the ones to provide that help, using the latest technologies to let people know they’re available and keep them satisfied once on board. At LinkedIn’s fourth annual FinanceConnect conference last week in New York, finance, marketing and media…

    The Content Strategistin Content- 24 readers -