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  • Lost in Translation no more with Word Lens in Japanese

    … on a busy Shibuya street or ordering something you wouldn't normally eat. The Google Translate app already lets you snap a photo of Japanese text and get a translation for it in English. But it’s a whole lot more convenient if you can just point your camera and instantly translate text on the go. With Word Lens, you just need to fire up…

    The Official Google Blog- 16 readers -
  • The Key to Global Selling Success: Accurate Translation

    … countries, right? Many translation businesses don’t take localization into account when they translate. What can happen if the translator doesn’t take into account exactly who will be reading the copy s/he is translating? Knowing your audience, its culture and its values is extremely important in translation, as it is in copywriting. You want…

    Karon Thackston/ Marketing Words Blog- 25 readers -
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