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    • Lost in Translation no more with Word Lens in Japanese

      If you don’t speak Japanese, Tokyo can be a confusing and sometimes daunting place to visit. Even if you make it through the complex subway system, you’ll be faced by street signs, menus or products on supermarket shelves that are only in Japanese. With Word Lens now available in Japanese, you’ll never have to worry about taking a wrong turn on a busy Shibuya street or ord ...

      The Official Google Blog- 16 readers -
  • The Key to Global Selling Success: Accurate Translation

    … countries, right? Many translation businesses don’t take localization into account when they translate. What can happen if the translator doesn’t take into account exactly who will be reading the copy s/he is translating? Knowing your audience, its culture and its values is extremely important in translation, as it is in copywriting. You want…

    Karon Thackston/ Marketing Words Blog- 20 readers -
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