Transparency

  • Pernod Ricard takes more ad buying in-house — and sees the benefits

    … percent, per Salesforce. Portal concluded, “As a wine and spirits producer with a commitment toward responsible drinking and advertising to people over the legal drinking age, we already have strong mandates around brand safety, fraud and transparency. I’m not saying [this year’s events] are minor issues, but we were well prepared because we’ve been doing it [taking more responsibility of our media strategy] for years.” The post Pernod Ricard takes more ad buying in-house — and sees the benefits appeared first on Digiday. …

    Digiday- 28 readers -
  • At Liftoff, a Classic Formula for Company Culture

    … A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned, and it might be the best Glassdoor rating of all the companies that have ever been featured on Street Culture since spring 2015. It’s just one metric measuring a formula of company values, employee sentiment…

    Street Fight- 18 readers -
  • Advertisers Beware: Your Retargeting Attribution May Be Flawed

    … retargeting attribution, and what can you do to remedy this situation? Here’s what advertisers need to be aware of so they can run retargeting campaigns that drive true incremental return. A lack of transparency changes everything Today, many retargeting solutions shield advertisers from valuable insights into the actual impact of their retargeting…

    Nanigansin Social Retargeting- 19 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … fixation on how you structure your team I think is an absolutely critical place for any business to start. You need everyone operating at 100%.” One slow-moving employee can sometimes become a catalyst for a company-wide bottleneck, he says. “Screening employees, making sure to get those right people in place, I think is maybe one of the most…

    Street Fight- 28 readers -
  • What we learned from SEO: The Movie

    …, or parts of tools, that he deemed too revealing. “We at first had a very friendly professional relationship, for several years,” he recollects. “Then I think Matt took the view that some of the transparency that I espoused, and that we were putting out there on Moz, really bothered him, and bothered Google. Occasionally I’d get an email from him…

    Search Engine Watchin SEO- 20 readers -
  • Why Agencies Need to Take Transparency More Seriously

    … the amount P&G gave them to pay out to them. So the world’s biggest advertiser did what any smart company should do — it revisited all of its media agency contracts to ensure full transparency. What’s more is that P&G’s chief brand officer, Marc Pritchard, has challenged the rest of the industry to do the same. In a show of solidarity, let’s call…

    Acceleration Partnersin Affiliate- 24 readers -
  • Should Google be more transparent with its updates?

    … that Google holds over so many businesses and websites, are we owed a better level of transparency from Google? A “post-update” world At last month’s SMX West search marketing conference, the topic of ‘Solving SEO Issues in Google’s Post-Update World’ was a key focus. But even before SMX West took place, the issue of Google’s lack of transparency…

    Search Engine Watchin SEO Google- 21 readers -
  • New Podcast Episode! Transparency in the Workplace

    … Is your workplace transparent? Should it be? Does it matter? On our most recent Outperform podcast, AP’s Director of Talent and Culture, Emily Tetto, talks transparency in the workplace. She not only shares what it means for a workplace to be transparent, she also sheds light on we do at AP to foster a transparent culture and the tools we use to make it easy for our remote work environment. Go here to listen! The post New Podcast Episode! Transparency in the Workplace appeared first on Acceleration Partners. …

    Acceleration Partners- 11 readers -
  • The Truth About Transparency in Digital Advertising

    … of a report on the subject from the Association of National Advertisers (ANA) earlier this year. But despite this seemingly industrywide alignment on messaging, there are widely disparate explanations for what transparency means for advertisers. A phrase like “cost transparency” can mean anything from a vendor-provided flat CPM paid on a daily…

    Nanigans- 13 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    …. Explore how investing in the right platforms and people can pay off immensely. Transparency and security: People remain wary of personalization because they aren’t sure how data is being used and stored. That’s why control and security are so important. Some 60% of online users want to know how a website selects content personalized for them and 88…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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