Transparency

  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … fixation on how you structure your team I think is an absolutely critical place for any business to start. You need everyone operating at 100%.” One slow-moving employee can sometimes become a catalyst for a company-wide bottleneck, he says. “Screening employees, making sure to get those right people in place, I think is maybe one of the most…

    Street Fight- 22 readers -
  • What we learned from SEO: The Movie

    …, even as Google grew far more dominant in the space and arguably had much less to fear from being overtaken by competitors. And as Google’s dominance grew, the impact of major algorithm changes became more severe. SEO: The Movie looks back on some of Google’s most significant updates, such as Panda and Penguin, and details how they impacted…

    Search Engine Watchin SEO- 18 readers -
  • Should Google be more transparent with its updates?

    … that Google holds over so many businesses and websites, are we owed a better level of transparency from Google? A “post-update” world At last month’s SMX West search marketing conference, the topic of ‘Solving SEO Issues in Google’s Post-Update World’ was a key focus. But even before SMX West took place, the issue of Google’s lack of transparency…

    Search Engine Watchin SEO Google- 18 readers -
  • New Podcast Episode! Transparency in the Workplace

    … Is your workplace transparent? Should it be? Does it matter? On our most recent Outperform podcast, AP’s Director of Talent and Culture, Emily Tetto, talks transparency in the workplace. She not only shares what it means for a workplace to be transparent, she also sheds light on we do at AP to foster a transparent culture and the tools we use to make it easy for our remote work environment. Go here to listen! The post New Podcast Episode! Transparency in the Workplace appeared first on Acceleration Partners. …

    Acceleration Partners- 11 readers -
  • The Truth About Transparency in Digital Advertising

    … This article originally appeared in Marketing Land. Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light…

    Nanigans- 13 readers -
  • Adaptly Execs Share Their 2017 Predictions

    …. There is a lot of fraud going on at the moment, and we can expect to see the government get involved to start cracking down on this because it does hurt the consumer in many ways. This fraud will ultimately have a positive effect on the world of paid social as it will move dollars toward environments that are more transparent. Transparency…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    … Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

    Nanigans- 17 readers -
  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Can you trust your media buying agency?

    …, they threaten to erode the very trust that marketers place in their agencies. Moving forward, marketers need to demand that transparency and disclosure be part of the deal when working with agency and technology partners. Without transparency, without the ability to verify that your partners are acting in your best interest, you leave the door…

    Ratko Vidakovic/ Marketing Landin Display- 31 readers -
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