Transparency

  • Should Google be more transparent with its updates?

    … that Google holds over so many businesses and websites, are we owed a better level of transparency from Google? A “post-update” world At last month’s SMX West search marketing conference, the topic of ‘Solving SEO Issues in Google’s Post-Update World’ was a key focus. But even before SMX West took place, the issue of Google’s lack of transparency…

    Search Engine Watchin SEO Google- 17 readers -
  • New Podcast Episode! Transparency in the Workplace

    … Is your workplace transparent? Should it be? Does it matter? On our most recent Outperform podcast, AP’s Director of Talent and Culture, Emily Tetto, talks transparency in the workplace. She not only shares what it means for a workplace to be transparent, she also sheds light on we do at AP to foster a transparent culture and the tools we use to make it easy for our remote work environment. Go here to listen! The post New Podcast Episode! Transparency in the Workplace appeared first on Acceleration Partners. …

    Acceleration Partners- 11 readers -
  • The Truth About Transparency in Digital Advertising

    … This article originally appeared in Marketing Land. Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light…

    Nanigans- 13 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … for something, so Pinterest’s greatest value is making that something–be it a sweater, a lamp, a hotel stay or a recipe–easy to attain. Privacy/security/fraud/regulations Sethi: Privacy and security are going to continue to be big concerns in 2017, primarily because we can expect to see the number of hacks to increase. It seems like every day, a new…

    AllTwitterin Facebook Twitter YouTube- 26 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    …. Explore how investing in the right platforms and people can pay off immensely. Transparency and security: People remain wary of personalization because they aren’t sure how data is being used and stored. That’s why control and security are so important. Some 60% of online users want to know how a website selects content personalized for them and 88…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

    Nanigans- 16 readers -
  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • Can you trust your media buying agency?

    … Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — especially as it relates to your advertising investments. But the old adage, “Trust, but verify,” holds true today, more than ever. Earlier this month, a damning report — produced…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … connecting with others emotionally and showing empathy. While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. So when I’m representing myself and my company online I’m constantly walking a tightrope of what’s expected, what’s…

    {grow}in Social- 25 readers -
  • Germany’s Pitchfork Is a T-Mobile-Sponsored Electronic Music Mag

    … seems to be in an enviable position. Besides covering a single beat, the site’s staff has the luxury of pleasing only one sponsor. While other publishers that struggle with transparency are stuck facing the music, Telekom seems to be doing quite well writing about it instead. The post Germany’s Pitchfork Is a T-Mobile-Sponsored Electronic Music Mag appeared first on The Content Strategist. …

    The Content Strategist- 18 readers -
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