Transparency

    • Special Episode – “Truth, Transparency, and ‘Tails”: Visionary vs Integrator

      “If you’re a Visionary and you’re always getting along with your Integrator, something is wrong in the dynamic.” – Robert Glazer As a part of our Outperform podcast series, we’re opening up the AP kimono a bit with special episodes that we’re calling “Truth, Transparency, and ‘Tails”. On these “Truth, Transparency, and ‘Tails” episodes, Bob Glazer (AP’s founder and managing ...

      Acceleration Partners- 18 readers -
  • The Truth About Transparency in Digital Advertising

    … of a report on the subject from the Association of National Advertisers (ANA) earlier this year. But despite this seemingly industrywide alignment on messaging, there are widely disparate explanations for what transparency means for advertisers. A phrase like “cost transparency” can mean anything from a vendor-provided flat CPM paid on a daily…

    Nanigans- 13 readers -
  • Adaptly Execs Share Their 2017 Predictions

    …. There is a lot of fraud going on at the moment, and we can expect to see the government get involved to start cracking down on this because it does hurt the consumer in many ways. This fraud will ultimately have a positive effect on the world of paid social as it will move dollars toward environments that are more transparent. Transparency…

    AllTwitterin Facebook Twitter YouTube- 18 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    … and content to your community. That requires a foundation that’s in place. Rich, dynamic, hyper-specific targeted experiences make life easier for consumers and increase the effectiveness of marketing spend for companies. That’s truly a win-win for everyone. This infographic from MDG Advertising walks through data from Adobe, Aberdeen Group, Adlucent…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 13 readers -
  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
  • Can you trust your media buying agency?

    …, they threaten to erode the very trust that marketers place in their agencies. Moving forward, marketers need to demand that transparency and disclosure be part of the deal when working with agency and technology partners. Without transparency, without the ability to verify that your partners are acting in your best interest, you leave the door…

    Ratko Vidakovic/ Marketing Landin Display- 26 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … connecting with others emotionally and showing empathy. While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. So when I’m representing myself and my company online I’m constantly walking a tightrope of what’s expected, what’s…

    {grow}in Social- 22 readers -
  • Germany’s Pitchfork Is a T-Mobile-Sponsored Electronic Music Mag

    … seems to be in an enviable position. Besides covering a single beat, the site’s staff has the luxury of pleasing only one sponsor. While other publishers that struggle with transparency are stuck facing the music, Telekom seems to be doing quite well writing about it instead. The post Germany’s Pitchfork Is a T-Mobile-Sponsored Electronic Music Mag appeared first on The Content Strategist. …

    The Content Strategist- 18 readers -
  • Why It’s Important to Be Authentic

    … It’s Important to Be Authentic Click here to learn more about the system I mentioned that I use to generate leads online. In my opinion, it’s a crying shame how many people spend their time trying to act like someone else, or pretend that they know more than they actually know, when being authentic is all that anyone needs to be. Here are some…

    Amy Starr Allenin Social Blogging- 6 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    … to sacrifice control and transparency for the promise of higher conversion rates? Yes. Publishers have all but handed over the keys, closed their eyes and buckled their seatbelts while blindly expecting (cough … hoping!) for big bucks at the end of the year. But what they haven’t considered about trading transparency for advertising automation…

    Relevance- 23 readers -
  • How To Become An Ethical Blogger

    …, especially the newbie, to help become ethical bloggers. Are you an ethical blogger? Before even trying to answer the question you must be thinking what in the world is an ethical blogger? Everybody reads about probloggers and hears volumes on professional blogging. Seldom do we talk about ethics in blogging. I am not talking about the blogging…

    Kikolani Blog Marketingin Blogging How To's- 29 readers -
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