Transparency

  • Pernod Ricard takes more ad buying in-house — and sees the benefits

    … percent, per Salesforce. Portal concluded, “As a wine and spirits producer with a commitment toward responsible drinking and advertising to people over the legal drinking age, we already have strong mandates around brand safety, fraud and transparency. I’m not saying [this year’s events] are minor issues, but we were well prepared because we’ve been doing it [taking more responsibility of our media strategy] for years.” The post Pernod Ricard takes more ad buying in-house — and sees the benefits appeared first on Digiday. …

    Digiday- 29 readers -
  • At Liftoff, a Classic Formula for Company Culture

    … to its current size from a co-founding team of three: Ellis, Phil Crosby, and Harry Robertson. Ellis says that they began the company with intentional focus on transparency and humility. The transparency aspect actually began as transparency about their product, offering clients, partners, and investors full insights into what was happening with each…

    Street Fight- 22 readers -
  • Advertisers Beware: Your Retargeting Attribution May Be Flawed

    … Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns. Why does a lack of transparency lead to flawed…

    Nanigansin Social Retargeting- 19 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … important things you can do in a business,” Sweeney says. Finding those right people can be difficult, of course, but being clear about what they’re getting into is also important — transparency is a favorite quality of many leaders. In practice, communicating decisions throughout a company, especially through fast growth spurts, can contribute…

    Street Fight- 28 readers -
  • What we learned from SEO: The Movie

    …, or parts of tools, that he deemed too revealing. “We at first had a very friendly professional relationship, for several years,” he recollects. “Then I think Matt took the view that some of the transparency that I espoused, and that we were putting out there on Moz, really bothered him, and bothered Google. Occasionally I’d get an email from him…

    Search Engine Watchin SEO- 20 readers -
  • Why Agencies Need to Take Transparency More Seriously

    … and knowledge of the marketplace, as it requires excellence. 4) Think long term and focus on performance partnerships. The term “performance partnerships” refers to the transparent, valuable relationships that companies seek from affiliate marketing partners. Comprised of all the aforementioned elements, it’s a strategy that incorporates a system…

    Acceleration Partnersin Affiliate- 24 readers -
  • Should Google be more transparent with its updates?

    … that Google holds over so many businesses and websites, are we owed a better level of transparency from Google? A “post-update” world At last month’s SMX West search marketing conference, the topic of ‘Solving SEO Issues in Google’s Post-Update World’ was a key focus. But even before SMX West took place, the issue of Google’s lack of transparency…

    Search Engine Watchin SEO Google- 22 readers -
  • New Podcast Episode! Transparency in the Workplace

    … Is your workplace transparent? Should it be? Does it matter? On our most recent Outperform podcast, AP’s Director of Talent and Culture, Emily Tetto, talks transparency in the workplace. She not only shares what it means for a workplace to be transparent, she also sheds light on we do at AP to foster a transparent culture and the tools we use to make it easy for our remote work environment. Go here to listen! The post New Podcast Episode! Transparency in the Workplace appeared first on Acceleration Partners. …

    Acceleration Partners- 11 readers -
  • The Truth About Transparency in Digital Advertising

    … This article originally appeared in Marketing Land. Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light…

    Nanigans- 13 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    …. Explore how investing in the right platforms and people can pay off immensely. Transparency and security: People remain wary of personalization because they aren’t sure how data is being used and stored. That’s why control and security are so important. Some 60% of online users want to know how a website selects content personalized for them and 88…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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