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Good morning marketers. Let’s catch up on some news … Millennials have higher email engagement rates than expected HospitalityNet released a report this week highlighting open rates for travel and hospitality emails by generation. They found the highest open and click rates belonged to Baby Boomers, but the Millennial group engaged with emails in higher than expected numbers.
… This is a guest post from Carl Sednaoui of MailCharts. As the summer heat rises, so does the need to get consumer’s attention. In this post we’ll explore some of our favorite Travel and Hospitality emails from May. Before diving into the emails, let’s go over some industry stats. On average, companies sent just above one email per week…