Travel Content Marketing

  • How KLM Inspires Loyalty With a Visually Stunning Multimedia Travel Mag

    When it comes to creating a relationship with customers, airlines have it pretty tough. The vast majority of travelers book their flights based on price and convenience, and they tend to forget the company they’re flying with until they’re cursing them for losing their luggage. While in-flight magazines usually do a suitable job of conveying brand values and building trust whi ...

    The Content Strategist- 11 readers -
  • United’s Rhapsody Magazine Takes Content Marketing to New Heights

    … 30 celebrated writers, including Joyce Carol Oates, Karen Russell, Emily St. John Mandel, and author of the most recent Pulitzer Prize winning novel, Anthony Doerr. Their nostalgic travel stories are printed alongside accounts of “power couples” like Bill and Melinda Gates and profiles of celebrities like Robert De Niro. As the airline’s managing…

    Tessa Wegert/ The Content Strategistin Content- 3 readers -
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