Travel Marketing

  • Trends in Email Marketing: Travel & Tourism Spotlight

    … the travel industry is incorporating targeting and personalization into their email campaigns. Personalization Hilton incorporated recipients’ names into animated images of door hangers for their HHonors program to get travel enthusiast imaging themselves on a get-away. Weather Targeted Offers Aimed to entice consumers in cold weather conditions…

    Movable Ink Blogin EMail- 11 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … visitors already conducted the researching process on their mobile devices. Takeaway Cross-device tracking paints a complete picture of user activity across different devices, allowing you to make smarter decisions about your targeting strategy and how you spend your advertising budget. Website Custom Audiences (WCAs) let you to track and target…

    Nanigansin Social Facebook- 12 readers -
  • How Travel Brands Can Compete In The Age Of Airbnb and Uber

    … other for rankings, ratings, and conversions. New Kid on the Block The competition is stiffer than ever thanks to Airbnb, Inc’s 2014 Company of the Year, which seized the travel spotlight. Competing worldwide with 800,000 personalized listings that generate thousands of reviews can put a damper on your out-of-date discovery marketing strategy…

    ZOG Digital Blogin How To's- 13 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … industry’s current love affair with app install ads is an obvious example of how mobile is shaping marketing strategy, but the travel vertical is also seeing some heavy shifts, especially in terms of sales, ad spend and customer service. Over the past few years, travelers have been using smartphones and tablets to browse destinations and offers…

    Nanigans- 14 readers -
Get the top posts daily into your mailbox!
More from around the web