Travel Marketing

  • Trends in Email Marketing: Travel & Tourism Spotlight

    … There’s a fierce battle being waged for the the time and attention of prospective travelers, and like never before, more travel industry marketers are taking advantage of tried and true marketing techniques to reach consumers with highly personalized and dynamic experiences. In terms of email ROI, the travel industry leads the pack. According…

    Movable Ink Blogin EMail- 9 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … for booking purposes. In the report, Travel Weekly says that last year’s browse-to-book conversion rate jumped 17% for hotel desktop websites, 7% for online travel agencies (OTAs) and 2% for airlines. The report says that a higher percentage of visitors to OTAs and supplier websites are following through on booking travel because more of those…

    Nanigansin Social Facebook- 9 readers -
  • How Travel Brands Can Compete In The Age Of Airbnb and Uber

    … other for rankings, ratings, and conversions. New Kid on the Block The competition is stiffer than ever thanks to Airbnb, Inc’s 2014 Company of the Year, which seized the travel spotlight. Competing worldwide with 800,000 personalized listings that generate thousands of reviews can put a damper on your out-of-date discovery marketing strategy…

    ZOG Digital Blogin How To's- 8 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … OTAs like Expedia and TripAdvisor have their own ad networks, which can benefit from extra revenue driven by local content Ancillary Services: A Hidden Gem for Advertisers? Many frequent flyers were not pleased when JetBlue recently announced it would reduce leg room in certain planes and start charging for checked bags. The truth is that travelers…

    Nanigans- 6 readers -
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