Travel Marketing

  • Trends in Email Marketing: Travel & Tourism Spotlight

    … There’s a fierce battle being waged for the the time and attention of prospective travelers, and like never before, more travel industry marketers are taking advantage of tried and true marketing techniques to reach consumers with highly personalized and dynamic experiences. In terms of email ROI, the travel industry leads the pack. According…

    Movable Ink Blogin EMail- 11 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … that information to make your advertising as unforgettable as the journeys your customers will take. Making the journey from mobile to desktop Multiple devices come into play when American consumers want to plan a trip. According to Travel Weekly, consumers tend to use mobile devices to research hotels, flights and car rentals, but use desktop websites…

    Nanigansin Social Facebook- 11 readers -
  • How Travel Brands Can Compete In The Age Of Airbnb and Uber

    … other for rankings, ratings, and conversions. New Kid on the Block The competition is stiffer than ever thanks to Airbnb, Inc’s 2014 Company of the Year, which seized the travel spotlight. Competing worldwide with 800,000 personalized listings that generate thousands of reviews can put a damper on your out-of-date discovery marketing strategy…

    ZOG Digital Blogin How To's- 10 readers -
  • Online Travel Advertising Ready to Take Off in 2015

    … industry’s current love affair with app install ads is an obvious example of how mobile is shaping marketing strategy, but the travel vertical is also seeing some heavy shifts, especially in terms of sales, ad spend and customer service. Over the past few years, travelers have been using smartphones and tablets to browse destinations and offers…

    Nanigans- 8 readers -
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