Travel Shoppers

  • How Hoteliers Can Leverage Holiday Traveler Trends

    … by devising a marketing strategy geared towards holiday travel shoppers. During this time of the year, family vacations are especially frequent which means hotels need to create unique holiday-themed specials, content, and decorations. Hotels should incorporate both online and offline marketing tactics to entice holiday travelers to book with your hotel…

    Melody Ciria/ E-Marketing Associatesin How To's- 14 readers -
  • Understanding the Complexity of the Booking Journey

    …. Nearly half of leisure travelers used a smartphone during the research and evaluation stage and went on various sites like review sites, OTAs, social media, meta search engines and the hotel’s mobile site to get the information they needed to make a decision. This study also reveals that consumers are using mobile web browsers more often than…

    Melody Ciria/ E-Marketing Associates- 14 readers -