Travel Shoppers

  • How Hoteliers Can Leverage Holiday Traveler Trends

    … by devising a marketing strategy geared towards holiday travel shoppers. During this time of the year, family vacations are especially frequent which means hotels need to create unique holiday-themed specials, content, and decorations. Hotels should incorporate both online and offline marketing tactics to entice holiday travelers to book with your hotel…

    Melody Ciria/ E-Marketing Associatesin How To's- 14 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 14 readers -