Travel Shoppers

  • How Hoteliers Can Leverage Holiday Traveler Trends

    …, a Thanksgiving parade or a Christmas tree lighting ceremony, then leverage this marketing opportunity by creating a special incorporating those local events. Add even more value to the package by adding a complimentary shuttle ride to the event or/and dining credit to your hotel’s restaurant. Brainstorm new special offers to run or repurpose specials…

    Melody Ciria/ E-Marketing Associatesin How To's- 17 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 17 readers -
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