Travel Shoppers

  • How Hoteliers Can Leverage Holiday Traveler Trends

    … The holiday season is just right around the corner, which means hotels need to take advantage of the increased revenue and direct online bookings it can potentially generate. The holidays are one of the busiest times for travel, therefore, hoteliers need to take this as an opportunity to showcase their hotel’s unique features and creativity…

    Melody Ciria/ E-Marketing Associatesin How To's- 15 readers -
  • Understanding the Complexity of the Booking Journey

    …. Nearly half of leisure travelers used a smartphone during the research and evaluation stage and went on various sites like review sites, OTAs, social media, meta search engines and the hotel’s mobile site to get the information they needed to make a decision. This study also reveals that consumers are using mobile web browsers more often than…

    Melody Ciria/ E-Marketing Associates- 14 readers -