Travel Trends

  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 17 readers -
  • The Benefits of a Virtual Hotel Tour

    … The more familiar your audience can get with your hotel brand online, the better your chances are of getting them to your site. One of the best ways to get traffic to your hotel’s site is with visual content marketing. There are many forms of visual content with their own advantages and drawbacks. One of the best forms of visual content for your…

    E-Marketing Associatesin Social Twitter- 9 readers -
  • Don’t Forget the Baby Boomers!

    …, the Baby Boomers plan to do the most traveling: Boomers are responsible for 80% of travel spending and spend over $150 billion a year on travel. Though Millennials are the future, Baby Boomers still play an important role in travel spending and hoteliers should work to attract more Boomers to their rooms. There are specific ways to effectively market…

    E-Marketing Associatesin Social SEO Content Facebook Twitter- 14 readers -
  • The Family Traveler of 2015

    … are searching for specific amenities when it comes to their lodging decision. Hoteliers must learn to market to a multi-generational audience in order to attract both parents and their children. When the kids are happy, the parents are happy. Here are a few trends and attributes of the family travelers that will help hoteliers better market their “WOW…

    E-Marketing Associatesin Social SEO Content- 10 readers -
  • Marketing to Tourists and Travelers

    … Over the past few years there has been a big debate over the differences between a traveler and a tourist. Some people can characterize the distinctions between travelers and tourists while others believe there are no concrete differences between the two. As a hotelier, one must recognize the variations between the two and market to each one…

    E-Marketing Associatesin Social SEO Content- 9 readers -
  • Now is the Time to Go Green

    … into their operations. The environmentally friendly hotel trend is sweeping the industry so now’s your chance to catch on: not just to save money, but to save the planet as well. With droughts occurring across the U.S., water conservation is currently a hot topic. According to an LA Times article, bathrooms are the biggest sources of water waste accounting for 30…

    E-Marketing Associatesin Google- 5 readers -
  • Why Millennial Travelers are Important

    … who are looking for a good time no matter what they are doing. Hotels are trying to keep up with this generation by grasping their attention with fresh ideas, extensive social media campaigns, loyalty programs and promotions. Some major hotel companies have even created small hotel chains geared directly toward Millennials. Having a strong social…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 10 readers -
  • A New Year means a New Hotel Marketing Strategy

    …. Visual Storytelling Create visually engaging content across platforms from social media to your own vanity website. Focus on providing a captivating narrative when describing your hotel’s features on your website and on your hotel’s social media channels. Visitors want to learn what the experience will be like and this can be achieved through simple…

    Melody Ciria/ E-Marketing Associatesin Social- 25 readers -
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