Travel Trends

  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 20 readers -
  • The Benefits of a Virtual Hotel Tour

    … parts of the location. The virtual tour has been a useful tool in real estate for years and is now finally making it’s way to the hotel industry. Stay ahead of the curve by including virtual tours of your property on your hotel’s website. Visual content is the best performing content on the internet so having something interesting for travelers…

    E-Marketing Associatesin Social Twitter- 14 readers -
  • Five Reasons why your Online Booking Numbers are Low

    Hoteliers work vigorously to find ways to increase bookings. In today’s highly digital era, the online website is a hotelier’s strongest tool to attract more guests to the property. Over the past few years, the number of online bookings, especially from phones and tablets, have increased at enormous rates.

    E-Marketing Associates- 22 readers -
  • Don’t Forget the Baby Boomers!

    …, the Baby Boomers plan to do the most traveling: Boomers are responsible for 80% of travel spending and spend over $150 billion a year on travel. Though Millennials are the future, Baby Boomers still play an important role in travel spending and hoteliers should work to attract more Boomers to their rooms. There are specific ways to effectively market…

    E-Marketing Associatesin Social SEO Content Facebook Twitter- 19 readers -
  • The Family Traveler of 2015

    … are searching for specific amenities when it comes to their lodging decision. Hoteliers must learn to market to a multi-generational audience in order to attract both parents and their children. When the kids are happy, the parents are happy. Here are a few trends and attributes of the family travelers that will help hoteliers better market their “WOW…

    E-Marketing Associatesin Social SEO Content- 12 readers -
  • Marketing to Tourists and Travelers

    … Over the past few years there has been a big debate over the differences between a traveler and a tourist. Some people can characterize the distinctions between travelers and tourists while others believe there are no concrete differences between the two. As a hotelier, one must recognize the variations between the two and market to each one…

    E-Marketing Associatesin Social SEO Content- 11 readers -
  • Now is the Time to Go Green

    … into their operations. The environmentally friendly hotel trend is sweeping the industry so now’s your chance to catch on: not just to save money, but to save the planet as well. With droughts occurring across the U.S., water conservation is currently a hot topic. According to an LA Times article, bathrooms are the biggest sources of water waste accounting for 30…

    E-Marketing Associatesin Google- 9 readers -
  • Why Millennial Travelers are Important

    … to Millennials and get them into your hotel. Millennials will also be taking over the business travel industry. Millennial business travelers already surpass older professionals in average business trips per year. Also, they are more likely to extend business trips into a leisure trip. According to an infographic from, 62% of Millennials…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 14 readers -
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