Travel & Hospitality

  • Celebrating Greater Fort Lauderdale’s top restaurants

    …Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to promote Crave GFL Restaurant Month — a celebration of Greater Fort Lauderdale’s top restaurants, chefs and cuisine throughout the month of September. The team created a relatable campaign that acknowledges one of the most frustrating parts of dining out, agreeing on a... View Article…

    Starmark- 11 readers -
  • Port Everglades’ Powerhouse Campaign wins Gold

    …Starmark launched the “Florida’s Powerhouse Port” campaign 6 years ago. Today, the campaign continues to communicate and differentiate Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water…

    Starmark- 10 readers -
  • How to infuse a new level of sophistication into an already iconic brand

    …Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. After conducting a nationwide brand study, we confirmed that the Hello Sunny campaign had gained equity in terms of defining and differentiating Greater Fort Lauderdale.... View Article…

    Starmarkin How To's- 12 readers -
  • How do we capture the allure of Mexico’s first ever overwater bungalows?

    …Everything we imagined and more! A personal oasis. A private retreat. The aqua expanse of the ocean surrounding you. The Palafitos at El Dorado Maroma by Karisma recently debuted 30 brand new stand-alone overwater bungalows with glass-bottom floors, private decks with plunge pools, Aguas del Amor showers, and direct access to the Caribbean Sea from…

    Starmarkin How To's- 13 readers -
  • How do you capture the spirit of elegance and all-ages excitement?

    …With the recent Grand Opening of Nickelodeon™ Hotels and Resorts Punta Cana, the time was right to unveil to the world the excitement, sophistication and vibrant vacation energy that the brand-new Dominican Republic resort had in store for kids and kids at heart. It was time for a TV spot. Starmark worked with Karisma Hotels... View Article…

    Starmark- 10 readers -
  • How to we showcase chic new meeting space to meeting planners?

    …The Loews Miami Beach Hotel, situated in the heart of South Beach, completed a $3M+ full redesign in their meeting and event spaces, and new collateral, both print and video, was essential to communicate the new look and feel in the marketplace. The client looked to Starmark to create a sales kit with a wow... View Article…

    Starmarkin How To's- 6 readers -
  • Creating the optimal website experience for all visitors

    …Greater Fort Lauderdale Convention and Visitors Bureau’s Sunny.org website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more! Starmark’s challenge was to create a fully-responsive website design…

    Starmark- 4 readers -
  • Create a VIP program that differentiates Copa Airlines

    …Starmark and our client Fort Lauderdale-Hollywood International Airport recently created a 2-month promotion designed to drive Copa Airlines bookings from FLL to cities throughout Latin America. With no special rate driven packages to promote, Starmark positioned Copa Airlines as an airline that treats all passengers as VIP’s – every day. Copa…

    Starmark- 5 readers -
  • Starmark wins 13 awards including Best of Show at the AAF of Greater Fort Lauderdale Gala

    …Fort Lauderdale based integrated marketing agency Starmark has received thirteen awards, including the BEST IN SHOW at the 2016 Advertising Federation of Fort Lauderdale Addy Gala! For client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark won a BEST IN SHOW and Gold ADDY in the Guerrilla Marketing Campaign category for the Hello Sunny... View Article…

    Starmark- 4 readers -
  • Let’s warm up #Snowmaggedon2016 with a whopping dose of Sunny.

    …For the past few years during the winter months, Starmark has created a mega-wall billboard for Greater Fort Lauderdale CVB in the middle of Times Square — grabbing the attention of freezing New Yorkers with Hello Sunny messaging. This winter, we decided to take this big idea and make it even bigger. Starmark’s media... View Article…

    Starmark- 7 readers -
  • Taking the schlep out of parking for Fort Lauderdale International Airport

    …To launch Fort Lauderdale-Hollywood International Airport’s (FLL) all new on-site parking system, Starmark created an integrated campaign that features colorful, animated graphics along with a light-hearted, new attitude. The campaign, titled “Part Smart, Park Onsite,” communicates the message that travelers now have an easier, more convenient way…

    Starmark- 5 readers -