Travel & Lifestyle

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, which is why it’s critical that you invest in high quality photography and videos. Users may not necessarily read your entire content before deciding to book with you. All it might take for someone to book with you, is if they like what they see. Give travel shoppers what they want to see while staying true to your property’s attributes…

    Melody Ciria/ E-Marketing Associatesin Content- 12 readers -
  • 8 Common SEO Mistakes You Should Avoid

    …, and that all of your links work. Don’t underestimate the power of tags or titles and give yourself an extra boost by submitting your web pages to be crawled using one of the webmaster tools online. If you want more visibility for your site and more traffic to your “bookings page,” do what you can to ensure that you’re implementing the best SEO practices. The post 8 Common SEO Mistakes You Should Avoid appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin SEO Content Google- 20 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 20 readers -
  • Tips for Your Pinterest Marketing Strategy

    … By now a lot of hoteliers have started using Pinterest daily as part of their strategy for their hotels. Pinterest provides a lot of opportunities for you to potentially reach customers that you may not be able to reach under different circumstances. There a lot of ways to use Pinterest for marketing purposes, but here are a few tips that would…

    E-Marketing Associatesin Social Content- 12 readers -
  • The Benefits of a Virtual Hotel Tour

    … standing in whatever part of the hotel there’s a virtual tour of. With a virtual tour, guests have the chance to feel what it’s like to be inside your hotel before they get there. The interactive nature of the hotel virtual tour is one of it’s biggest benefits. In the era of social media, audiences and travelers want to be able to connect…

    E-Marketing Associatesin Social Twitter- 13 readers -
  • Developing your Hotel’s Content Marketing Voice

    … and personality that permeates through the content. When you discover your brand’s voice and use it properly, travelers and followers should be able to easily recognize your hotel as the creator of the content. Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice. Figuring…

    E-Marketing Associatesin Social SEO Content Google- 15 readers -
  • Developing and SEO Strategy for YouTube

    … If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. With over 30 million visitors per day, YouTube is a huge audience source that hoteliers shouldn’t miss out on. There are many types of videos hotels can post to generate attention to their sites. Once you’ve figured out what kind of video…

    E-Marketing Associatesin Social SEO Content Google YouTube- 9 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 9 readers -
  • Semantic Search- The Future of SEO

    … for hoteliers who have been using standard keywords in blogs and on their websites? This means that the basic “hotel in (city)” keyword is no longer an effective formula. Travelers aren’t just searching for any hotel in a specific area anymore. They are searching for hotels that meet their specific desires. This forces hoteliers to recognize why…

    E-Marketing Associatesin Social SEO Content Google- 21 readers -
  • Shooting Video on a Smartphone

    … If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot…

    E-Marketing Associatesin Social Content- 13 readers -
  • A Few Tips on Using Instagram Ads for Hotels

    … As Instagram turns half a decade old, the amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel. If you didn’t already know, Instagram is letting the ad feature be more accessible to businesses now. There are also some pretty neat features worth…

    E-Marketing Associatesin Social- 11 readers -
  • The Best YouTube Alternatives

    … audience are those looking for personal and business videos. If you want to post a great promo commercial or a video at a special event near your hotel, you can post it on Dailymotion. Because it’s based in Europe, travelers from across the ocean can easily find and view your videos. Dailymotion supports playback on all forms of digital devices and even…

    E-Marketing Associatesin Social SEO Content YouTube- 11 readers -
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