Travel & Lifestyle

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, which is why it’s critical that you invest in high quality photography and videos. Users may not necessarily read your entire content before deciding to book with you. All it might take for someone to book with you, is if they like what they see. Give travel shoppers what they want to see while staying true to your property’s attributes…

    Melody Ciria/ E-Marketing Associatesin Content- 13 readers -
  • 8 Common SEO Mistakes You Should Avoid

    … It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings. If you want…

    E-Marketing Associatesin SEO Content Google- 23 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 20 readers -
  • Tips for Your Pinterest Marketing Strategy

    … By now a lot of hoteliers have started using Pinterest daily as part of their strategy for their hotels. Pinterest provides a lot of opportunities for you to potentially reach customers that you may not be able to reach under different circumstances. There a lot of ways to use Pinterest for marketing purposes, but here are a few tips that would…

    E-Marketing Associatesin Social Content- 16 readers -
  • The Benefits of a Virtual Hotel Tour

    … audience to get familiar with your property is the virtual tour. Like a photo, a virtual tour shows your audience the best parts of your hotel so they can get a visual of your property. What sets the virtual tour apart from simple photos is the fact that they are three dimensional. This gives the potential guest the feeling that they are actually…

    E-Marketing Associatesin Social Twitter- 14 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 15 readers -
  • Developing and SEO Strategy for YouTube

    … of video you want to shoot and you have it filmed, the next step is to upload it to YouTube. YouTube is the second largest search engine on the internet behind Google, and both sites are actually integrated. But simply uploading a video to YouTube doesn’t mean that your video will appear in the search results. There are some SEO tactics hoteliers can use…

    E-Marketing Associatesin Social SEO Content Google YouTube- 12 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 12 readers -
  • Semantic Search- The Future of SEO

    … above, is figuring out why people choose your hotel. This requires research of the area around your hotel. For instance, if your hotel is near Disneyland®, then you could visit social media, read articles, or visit the Disneyland® page to see what people are looking forward to at Disneyland®. So instead of using the bland “hotel near Disneyland…

    E-Marketing Associatesin Social SEO Content Google- 21 readers -
  • Shooting Video on a Smartphone

    … If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot…

    E-Marketing Associatesin Social Content- 19 readers -
  • A Few Tips on Using Instagram Ads for Hotels

    … As Instagram turns half a decade old, the amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel. If you didn’t already know, Instagram is letting the ad feature be more accessible to businesses now. There are also some pretty neat features worth…

    E-Marketing Associatesin Social- 11 readers -
  • The Best YouTube Alternatives

    … allows viewers to access live content. Flickr Video Flickr is primarily known as a picture-sharing site. Flickr also has a video sharing component that they describe as “like a photo, but it moves.” The sharing site’s maximum video length is only 90 seconds. This means that hotels must figure out how to get their message across in a short period…

    E-Marketing Associatesin Social SEO Content YouTube- 12 readers -
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