Travel & Lifestyle

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, which is why it’s critical that you invest in high quality photography and videos. Users may not necessarily read your entire content before deciding to book with you. All it might take for someone to book with you, is if they like what they see. Give travel shoppers what they want to see while staying true to your property’s attributes…

    Melody Ciria/ E-Marketing Associatesin Content- 9 readers -
  • 8 Common SEO Mistakes You Should Avoid

    … It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings. If you want…

    E-Marketing Associatesin SEO Content Google- 16 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    … There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry…

    E-Marketing Associatesin Social SEO Content- 19 readers -
  • Tips for Your Pinterest Marketing Strategy

    … By now a lot of hoteliers have started using Pinterest daily as part of their strategy for their hotels. Pinterest provides a lot of opportunities for you to potentially reach customers that you may not be able to reach under different circumstances. There a lot of ways to use Pinterest for marketing purposes, but here are a few tips that would…

    E-Marketing Associatesin Social Content- 9 readers -
  • The Benefits of a Virtual Hotel Tour

    … parts of the location. The virtual tour has been a useful tool in real estate for years and is now finally making it’s way to the hotel industry. Stay ahead of the curve by including virtual tours of your property on your hotel’s website. Visual content is the best performing content on the internet so having something interesting for travelers…

    E-Marketing Associatesin Social Twitter- 10 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 13 readers -
  • Developing and SEO Strategy for YouTube

    … If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. With over 30 million visitors per day, YouTube is a huge audience source that hoteliers shouldn’t miss out on. There are many types of videos hotels can post to generate attention to their sites. Once you’ve figured out what kind of video…

    E-Marketing Associatesin Social SEO Content Google YouTube- 8 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 8 readers -
  • Semantic Search- The Future of SEO

    … for hoteliers who have been using standard keywords in blogs and on their websites? This means that the basic “hotel in (city)” keyword is no longer an effective formula. Travelers aren’t just searching for any hotel in a specific area anymore. They are searching for hotels that meet their specific desires. This forces hoteliers to recognize why…

    E-Marketing Associatesin Social SEO Content Google- 17 readers -
  • Shooting Video on a Smartphone

    … If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot…

    E-Marketing Associatesin Social Content- 12 readers -
  • A Few Tips on Using Instagram Ads for Hotels

    … As Instagram turns half a decade old, the amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel. If you didn’t already know, Instagram is letting the ad feature be more accessible to businesses now. There are also some pretty neat features worth…

    E-Marketing Associatesin Social- 10 readers -
  • The Best YouTube Alternatives

    … audience are those looking for personal and business videos. If you want to post a great promo commercial or a video at a special event near your hotel, you can post it on Dailymotion. Because it’s based in Europe, travelers from across the ocean can easily find and view your videos. Dailymotion supports playback on all forms of digital devices and even…

    E-Marketing Associatesin Social SEO Content YouTube- 10 readers -
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