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  • Prepare to make your website ADA compliant

    …Reprinted from South Florida Business Journal. It may be time to think about making your website ADA (American Disabilities Act) compliant, if it isn’t already. This has been a requirement for government websites and their vendors for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring…

    Starmark- 8 readers -
  • Leverage and embrace age-integration in the workplace

    …Reprinted from South Florida Business Journal. When it comes to your employees – from the youngest to the eldest – how do you keep them from rolling their eyes at each other from opposite sides of the room? Years of research help explain the challenges. There is no doubt that young people have amazing ideas... View Article…

    Starmark- 8 readers -
  • Starmark heralds the holiday season with clients and friends

    …On November 30, Starmark celebrated the warmth of the new holiday season at its downtown Fort Lauderdale headquarters. With clients and friends gathered near, the evening provided a festive opportunity for Starmark to reflect on and celebrate the year’s achievements. Among the evening’s highlights were: Alexa: This holiday season, Amazon Echo…

    Starmark- 11 readers -
  • Fishing for TV’s ‘cord cutters’ with streaming video ads

    …Reprinted from South Florida Business Journal. Video streaming services and platforms are creatively helping all sizes of advertisers reach straying target audiences who are rapidly fleeing traditional TV and cable networks. In fact, new research shows that hundreds of thousands of Americans dropped their traditional pay TV package in the first…

    Starmark- 9 readers -
  • Prepare to make your website ADA compliant

    …ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring products and services, lawsuits citing ADA accessibility on consumer websites have recently cropped up in several states…

    Starmark- 11 readers -
  • Our New Post-Cookie Reality

    …Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. While a wake-up call to the digital advertising industry, Apple’s... View Article…

    Starmark- 11 readers -
  • Five things to know about machine learning

    …Reprinted from the South Florida Business Journal. The definition of machine learning comes under the umbrella of artificial intelligence, but is less about human-like decision-making and more about writing code, called algorithms, that will automatically change outcomes as new data becomes available. In other words: These algorithms evolve…

    Starmark- 13 readers -
  • Have you played ‘Stump Alexa’? Maybe you should

    …Reprinted from South Florida Business Journal. When it comes to new technologies, there’s always a learning curve. And learning often starts with games and conversations among new users and wannabes. That and much, much more seems to be happening now with Alexa, the voice-controlled personal assistant service that works with Amazon Echo…

    Starmark- 10 readers -
  • Fresh marketing data helps boost the bottom line

    …Reprinted from South Florida Business Journal. When business leaders look at financials the question is: “How did we do?” When business leaders look at marketing data the question is: “What can we improve?” In other words, financials show history; marketing data helps make history. And, the fresher the data, the better the opportunity to make…

    Starmark- 15 readers -
  • Starmark honored with three 2017 Communicator Awards

    …Starmark is pleased to announce that the agency was honored by The Academy of Interactive and Visual Arts to receive three 2017 Communicator Awards across multimple categories for two of our clients including an national online university and a southern Florida tourist board. The Communicator Awards is the leading international awards program that recognizes ‘big... View Article…

    Starmark- 12 readers -
  • Three reasons to engage millennials, Gen Z on Snapchat

    …Reprinted from South Florida Business Journal. Social media companies with 26-year-old CEOs might frighten the financial markets, but not the growing numbers of millennials and Generation Z Snapchat users. Not just your teenager’s social platform, Snapchat now counts among its users 40 percent of Americans 18-34 who together watch a total of 10…

    Starmark- 13 readers -
  • Starmark releases volume 5 in eTips series: 50 eTIPS. Intelligence. Insights. Innovation.

    …Starmark released Volume 5 in its eTips series: “50 eTIPS: 5 Intelligence. Insights. Innovation.” with friends and clients gathered round for our Starmark Summer Sizzler Party [LINK]. A compilation of our weekly eTip enewsletters highlighting insights and trends, 50 eTips Volume 5 is a collection of the latest research and cutting-edge marketing…

    Starmark- 18 readers -
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