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    • Five things to know about machine learning

      Reprinted from the South Florida Business Journal. The definition of machine learning comes under the umbrella of artificial intelligence, but is less about human-like decision-making ...

      Starmark- 7 readers -
    • Our New Post-Cookie Reality

      Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user p ...

      Starmark- 6 readers -
  • Fresh marketing data helps boost the bottom line

    …Reprinted from South Florida Business Journal. When business leaders look at financials the question is: “How did we do?” When business leaders look at marketing data the question is: “What can we improve?” In other words, financials show history; marketing data helps make history. And, the fresher the data, the better the opportunity to make…

    Starmark- 14 readers -
  • Preparing for a ‘brand direct world’

    …Reprinted from South Florida Business Journal. Most companies and organizations have both a website and social media presence. But not everyone considers the self-selection aspect of information and news that relates to the interests of their target audiences. It is not only important to know who your customers and prospects are, but you must also…

    Starmark- 17 readers -
  • Starmark honored with three 2017 Communicator Awards

    …Starmark is pleased to announce that the agency was honored by The Academy of Interactive and Visual Arts to receive three 2017 Communicator Awards across multimple categories for two of our clients including an national online university and a southern Florida tourist board. The Communicator Awards is the leading international awards program that recognizes ‘big... View Article…

    Starmark- 12 readers -
  • Three reasons to engage millennials, Gen Z on Snapchat

    …Reprinted from South Florida Business Journal. Social media companies with 26-year-old CEOs might frighten the financial markets, but not the growing numbers of millennials and Generation Z Snapchat users. Not just your teenager’s social platform, Snapchat now counts among its users 40 percent of Americans 18-34 who together watch a total of 10…

    Starmark- 13 readers -
  • Starmark releases volume 5 in eTips series: 50 eTIPS. Intelligence. Insights. Innovation.

    …Starmark released Volume 5 in its eTips series: “50 eTIPS: 5 Intelligence. Insights. Innovation.” with friends and clients gathered round for our Starmark Summer Sizzler Party [LINK]. A compilation of our weekly eTip enewsletters highlighting insights and trends, 50 eTips Volume 5 is a collection of the latest research and cutting-edge marketing technology for today’s... View Article…

    Starmark- 18 readers -
  • Starmark Summer Sizzler

    …Starmark’s Summer Sizzler party really sizzled as we showcased emerging technologies, new releases, office expansion, and client partners–new and long-term. Throughout the festivities, we enjoyed a feast of scrumptious bites for all those gathered. In her own words, Starmark President Jacqui Hartnett said, “We are excited to work with our clients…

    Starmark- 16 readers -
  • Sync My Lights earns 2017 Appy Award!

    …Starmark is thrilled to announce that our Sync My Lights app received the 2017 Appy Award in Entertainment: Movies/Television/Video! The Appy Awards are presented every year and sponsored by MediaPost, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising…

    Starmark- 21 readers -
  • Starmark adds two district addy wins to 2017 awards roundup

    …Starmark awarded with two District-level ADDY awards during the District 4 American Advertising Federation gala in Miami on May 6. These District ADDY wins, for the Greater Fort Lauderdale Convention & Visitors Bureau Brand Essence Video and the Nickelodeon Hotels & Resorts Spacewalker Restaurant Brandmark, add to the 16 ADDYs Starmark took home at the... View Article…

    Starmark- 16 readers -
  • New ways to slim down apps to increase, retain customers

    …Reprinted from South Florida Business Journal. Now there are new ways to slim down those fat, memory-hungry apps, stream a preview of an app before downloading, or get a single app feature from a larger app when you click on a link in Google Chrome or iOS App Store. Most companies today realize that there... View Article…

    Starmark- 17 readers -
  • Getting your feet wet with LinkedIn’s Marketing Solutions

    …Of all the major social media platforms, LinkedIn is fast becoming the most effective online tool for business networking and B2B lead generation. Over 443 million professionals currently use LinkedIn, with 70% surveyed describing it as “a trustworthy source of professional content.“ Reaching and motivating these networks of influencers has never…

    Starmark- 13 readers -
  • A priority in 2017: Marketing to employees

    …Reprinted from South Florida Business Journal. Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. Free…

    Starmark- 10 readers -
  • Starmark wins 16 Awards Including Best of Interactive at The AAF of Greater Fort Lauderdale Gala

    …Fort Lauderdale based integrated marketing agency Starmark received sixteen awards, including BEST IN INTERACTIVE at the 2017 American Advertising Federation of Fort Lauderdale Addy Gala! For client SFIMA (South Florida Interactive Marketing Association), Starmark won the Best in Interactive Award and a Gold ADDY in the Elements of Advertising, Digital Creative Technology Responsive Design category.... View Article…

    Starmark- 16 readers -
  • Ask Me Anything: The new town hall

    …Reprinted from South Florida Business Journal. Ask Me Anything is a phrase that gets thrown around a lot these days. For some, it conjures up the sexy teenage blogger in the 2014 movie of the same name. For others, it’s #CelebrityNameAMA to learn about celebrities. In today’s business, it often references an executive-led open forum... View Article…

    Starmark- 16 readers -
  • The Micro-moment of Truth is here

    …Let’s face it – we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! Mobile devices have created a seismic shift in how consumers interact with brands – the... View Article…

    Starmark- 14 readers -
  • Twitter Launching Explore Tab for iOS, Android Apps

    … Twitter introduced a new Explore tab Thursday, where users will be able to find trending topics, Moments, search and live videos. The social network confirmed last October that it was testing its new Explore tab in its iOS and Android applications. Product designer Angela Lam announced in a blog post Thursday that Explore will begin rolling out…

    David Cohen/ Inside Facebookin Social Twitter- 31 readers -
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