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  • Prepare to make your website ADA compliant

    …ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring products and services, lawsuits citing ADA accessibility on consumer websites have recently cropped up in several states…

    Starmark- 11 readers -
  • Our New Post-Cookie Reality

    …Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. While a wake-up call to the digital advertising…

    Starmark- 11 readers -
  • Five things to know about machine learning

    …Reprinted from the South Florida Business Journal. The definition of machine learning comes under the umbrella of artificial intelligence, but is less about human-like decision-making and more about writing code, called algorithms, that will automatically change outcomes as new data becomes available. In other words: These algorithms evolve…

    Starmark- 13 readers -
  • Have you played ‘Stump Alexa’? Maybe you should

    …Reprinted from South Florida Business Journal. When it comes to new technologies, there’s always a learning curve. And learning often starts with games and conversations among new users and wannabes. That and much, much more seems to be happening now with Alexa, the voice-controlled personal assistant service that works with Amazon Echo…

    Starmark- 10 readers -
  • Fresh marketing data helps boost the bottom line

    …Reprinted from South Florida Business Journal. When business leaders look at financials the question is: “How did we do?” When business leaders look at marketing data the question is: “What can we improve?” In other words, financials show history; marketing data helps make history. And, the fresher the data, the better the opportunity to make…

    Starmark- 15 readers -
  • Starmark honored with three 2017 Communicator Awards

    …Starmark is pleased to announce that the agency was honored by The Academy of Interactive and Visual Arts to receive three 2017 Communicator Awards across multimple categories for two of our clients including an national online university and a southern Florida tourist board. The Communicator Awards is the leading international awards program…

    Starmark- 12 readers -
  • Three reasons to engage millennials, Gen Z on Snapchat

    …Reprinted from South Florida Business Journal. Social media companies with 26-year-old CEOs might frighten the financial markets, but not the growing numbers of millennials and Generation Z Snapchat users. Not just your teenager’s social platform, Snapchat now counts among its users 40 percent of Americans 18-34 who together watch a total of 10…

    Starmark- 13 readers -
  • Starmark releases volume 5 in eTips series: 50 eTIPS. Intelligence. Insights. Innovation.

    …Starmark released Volume 5 in its eTips series: “50 eTIPS: 5 Intelligence. Insights. Innovation.” with friends and clients gathered round for our Starmark Summer Sizzler Party [LINK]. A compilation of our weekly eTip enewsletters highlighting insights and trends, 50 eTips Volume 5 is a collection of the latest research and cutting-edge marketing…

    Starmark- 18 readers -
  • Sync My Lights earns 2017 Appy Award!

    …Starmark is thrilled to announce that our Sync My Lights app received the 2017 Appy Award in Entertainment: Movies/Television/Video! The Appy Awards are presented every year and sponsored by MediaPost, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising…

    Starmark- 21 readers -
  • Starmark adds two district addy wins to 2017 awards roundup

    …Starmark awarded with two District-level ADDY awards during the District 4 American Advertising Federation gala in Miami on May 6. These District ADDY wins, for the Greater Fort Lauderdale Convention & Visitors Bureau Brand Essence Video and the Nickelodeon Hotels & Resorts Spacewalker Restaurant Brandmark, add to the 16 ADDYs Starmark took…

    Starmark- 16 readers -
  • Getting your feet wet with LinkedIn’s Marketing Solutions

    …Of all the major social media platforms, LinkedIn is fast becoming the most effective online tool for business networking and B2B lead generation. Over 443 million professionals currently use LinkedIn, with 70% surveyed describing it as “a trustworthy source of professional content.“ Reaching and motivating these networks of influencers has never been easier. LinkedIn’s Marketing... View Article…

    Starmark- 13 readers -
  • A priority in 2017: Marketing to employees

    …Reprinted from South Florida Business Journal. Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. Free…

    Starmark- 10 readers -
  • The Micro-moment of Truth is here

    …Let’s face it – we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! Mobile devices have created a seismic shift in how consumers interact with brands – the... View Article…

    Starmark- 14 readers -
  • Twitter Launching Explore Tab for iOS, Android Apps

    … Twitter introduced a new Explore tab Thursday, where users will be able to find trending topics, Moments, search and live videos. The social network confirmed last October that it was testing its new Explore tab in its iOS and Android applications. Product designer Angela Lam announced in a blog post Thursday that Explore will begin rolling out…

    David Cohen/ Inside Facebookin Social Twitter- 31 readers -
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