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  • Can your 2017 marketing plan be Agile?

    …Reprinted from South Florida Business Journal While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also means that, unlike manufacturers and software developers who have used Agile for decades, marketers are losing out on its benefits: fewer mistakes, higher productivity and profits. It’s…

    Starmark- 10 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise…

    David Cohen/ AllTwitterin Social Google YouTube- 15 readers -
  • It’s Time to Rethink the Algorithm

    … over claimed political ideologies of its news promotion, Facebook axed its entire human editorial staff, replacing the presentation with an algorithmically driven agenda, designed to mix top trends with individualize relevance. Algorithms, unfortunately, can’t identify fake news stories as effectively as humans can. Shortly after, the platform…

    AllTwitterin Facebook Retargeting- 13 readers -
  • Prisma Now Lets Users Browse Photos in a Location-Based Feed

    … trending posts, as well as posts in a “most recent” feed. Users can tap on each picture to view the full image, the creator, the effect used on the photo and more. Users can also post likes on shared content. The more likes a post receives, the wider the post will spread within the app. In addition, the more likes a post receives, the more impressions…

    AllFacebook- 14 readers -
  • Trump trends in .com, while stoners hit .net

    …. The votes to legalize medical and recreational marijuana use in several US states also seems to have inspired speculation in “pot”, “weed” and “cannabis” names, though more noticeably in .net. In fact, the only string in the .com list not related to the US polls appears to be “near” (at least, I cannot find a connection). The Verisign report…

    Kevin Murphy/ DomainIncite- 12 readers -
  • Create a ‘content connection’ with customers

    …Reprinted from South Florida Business Journal. Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. Remember the common…

    Starmarkin Content- 7 readers -
  • Is this the beginning of the end of Snapchat

    …It’s no secret that Instagram is quickly becoming the go-to platform for just about everything, especially now that it has added features found in both Snapchat and Facebook including live streaming. Could these updates foretell the beginning of the end of Snapchat? Since Instagram was purchased by Mark Zuckerberg back in 2012, the app has... View…

    Starmark- 9 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … to life—whether it’s learning the trick to stuffing cheese inside onion rings or how to fold a shirt in four seconds. Come explore Explore today, tomorrow and every day after that on your phone (tap the magnifying-glass icon at the bottom of your screen) or on the web (click new Compass button next to the search bar, right where the old category button used to be). Pinterest users: What are your initial thoughts on the new Explore feature and the addition of auto-play video ads? …

    David Cohen/ AllFacebook- 18 readers -
  • A new, powerful twist on customer testimonials

    …Reprinted from South Florida Business Journal. For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC…

    Starmark- 11 readers -
  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

    Starmarkin How To's- 8 readers -
  • Facebook Live Column Added to Signal

    … Facebook added a column for Facebook Live videos to its Signal tool for journalists. The social network introduced Signal in September 2015 as a tool enabling journalists to discover and curate content from Facebook and Instagram, giving them access to features including Trending content, data on topics driving the most conversation…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Sync My Lights awarded App of the Month by Philips Hue!

    …Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it... View…

    Starmark- 11 readers -
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