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  • It’s Time to Rethink the Algorithm

    … 200,000 years of human evolution, in which we discovered fire and invented the wheel, have brought us to the next frontier: what Wikipedia calls “a process or set of rules to be followed in calculations or other problem-solving operations.” It doesn’t sound especially exciting, but algorithms have shaken up the world of computing. Of course…

    AllTwitterin Facebook Retargeting- 10 readers -
  • Trump trends in .com, while stoners hit .net

    … The US elections last month seem to be responsible for almost all of Verisign’s “top trending keywords” for November. Donald Trump topped the company’s monthly list of fastest-growing strings in both .com and .net registries. The four words of his idiotic campaign slogan “Make America great again” also appear individually in the .com top ten…

    Kevin Murphy/ DomainIncite- 11 readers -
  • Create a ‘content connection’ with customers

    …Reprinted from South Florida Business Journal. Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. Remember the common…

    Starmarkin Content- 7 readers -
  • Is this the beginning of the end of Snapchat

    …It’s no secret that Instagram is quickly becoming the go-to platform for just about everything, especially now that it has added features found in both Snapchat and Facebook including live streaming. Could these updates foretell the beginning of the end of Snapchat? Since Instagram was purchased by Mark Zuckerberg back in 2012, the app has... View…

    Starmark- 9 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    …, expert faves and more” from “top tastemakers, industry experts and even our own Pinterest employees.” Park said publishers with content that can be found in Explore include Tastemade, HGTV, GQ, Refinery29, Harper’s Bazaar, National Geographic, BuzzFeed and Brit+Co. Users can also search by topic and opt to “see all Pins” within those topics. She…

    David Cohen/ AllFacebook- 16 readers -
  • A new, powerful twist on customer testimonials

    …Reprinted from South Florida Business Journal. For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC…

    Starmark- 11 readers -
  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

    Starmarkin How To's- 8 readers -
  • Facebook Live Column Added to Signal

    … Facebook added a column for Facebook Live videos to its Signal tool for journalists. The social network introduced Signal in September 2015 as a tool enabling journalists to discover and curate content from Facebook and Instagram, giving them access to features including Trending content, data on topics driving the most conversation…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Sync My Lights awarded App of the Month by Philips Hue!

    …Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it... View Article…

    Starmark- 11 readers -
  • Provide the Perfect Amount of Push with Your Notifications

    …Picture this: It’s right around the end of a long work day, and right as you start to pack it up for the night your phone buzzes. Is it a phone call? Nope. A text? Negative. It’s a push notification from your favorite pizza company reminding you that it’s almost time for dinner and they... View Article…

    Starmark- 8 readers -
  • Starmark celebrates Web Award wins!

    …The Web Marketing Association (WMA) honored Starmark with two WebAwards this year for work completed on developing brand new websites for two clients. Every year, WMA recognizes organizations and individuals for their work in developing web sites for organizations, companies and the government. A new website developed by Starmark for one of our B2B clients... View Article…

    Starmark- 8 readers -
  • New app power with Apple’s new software

    …Reprinted from South Florida Business Journal. For years, Apple has made exciting new product announcements every year. Instead of new products this year, Apple has announced software to make using its existing products better for the user and better for business. The transition makes sense because today, for example, there are over 1 billion…

    Starmark- 10 readers -
  • Starmark creative work wins two U.S. Travel Association Awards

    …Starmark took home two U.S. Travel Association “Destiny Awards” during the 2016 ESTO conference in Boca Raton, Florida. In partnership with Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark took home the “Destiny Award” for the Live Bus Shelter Activation in the Short-Term Marketing Campaign category and the Hello Sunny…

    Starmark- 11 readers -
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