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  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

    Starmarkin How To's- 8 readers -
  • Facebook Live Column Added to Signal

    … by Storyful: Today, we are announcing a small update to Signal based on feedback from journalists using it every day. Beginning this Wednesday, we’ll be adding in a live video column. This will take the place of the FBNewswire/Politicswire column populated by Storyful. Through our conversations with newsrooms, we’ve learned that journalists want to use more…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Sync My Lights awarded App of the Month by Philips Hue!

    …Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it... View…

    Starmark- 11 readers -
  • Provide the Perfect Amount of Push with Your Notifications

    …Picture this: It’s right around the end of a long work day, and right as you start to pack it up for the night your phone buzzes. Is it a phone call? Nope. A text? Negative. It’s a push notification from your favorite pizza company reminding you that it’s almost time for dinner and they... View Article…

    Starmark- 8 readers -
  • Starmark celebrates Web Award wins!

    …The Web Marketing Association (WMA) honored Starmark with two WebAwards this year for work completed on developing brand new websites for two clients. Every year, WMA recognizes organizations and individuals for their work in developing web sites for organizations, companies and the government. A new website developed by Starmark for one of our B2B…

    Starmark- 8 readers -
  • New app power with Apple’s new software

    …Reprinted from South Florida Business Journal. For years, Apple has made exciting new product announcements every year. Instead of new products this year, Apple has announced software to make using its existing products better for the user and better for business. The transition makes sense because today, for example, there are over 1 billion…

    Starmark- 10 readers -
  • Starmark creative work wins two U.S. Travel Association Awards

    …Starmark took home two U.S. Travel Association “Destiny Awards” during the 2016 ESTO conference in Boca Raton, Florida. In partnership with Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark took home the “Destiny Award” for the Live Bus Shelter Activation in the Short-Term Marketing Campaign category and the Hello Sunny Millennial Campaign in the... View Article…

    Starmark- 11 readers -
  • Big ideas in Florida tourism marketing awarded with top honors

    …Starmark has once again taken home several Flagler Awards at the 2016 Visit Florida Governor’s Conference, which was help September 7th. The team, along with our client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) scored top honors with three coveted “Henry” Awards, plus one Silver Award. Starmark, in partnership…

    Starmark- 14 readers -
  • Google links mobile devices to physical world

    …Reprinted from South Florida Business Journal. Having just returned from a sports fishing trip in the Pacific on a yacht with Wi-Fi and eight other adult anglers, I wasn’t surprised to hear that the focus of a recent Google Performance Summit was on the increasing power of mobile device dependency. Google executives spent most of... View Article…

    Starmark- 5 readers -
  • The Local Marketing Power behind Pokémon Go!

    …The latest Pokemon craze is sweeping the streets and business is booming! This latest augmented reality game, “Pokémon Go,” has been sending droves of people into the real world to explore and catch virtual monsters. So why should businesses and marketers cash in to this new craze that has outperformed all social networks based on... View Article…

    Starmark- 8 readers -
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