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  • The Micro-moment of Truth is here

    …Let’s face it – we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! Mobile devices have created a seismic shift in how consumers interact with brands – the... View Article…

    Starmark- 13 readers -
  • Twitter Launching Explore Tab for iOS, Android Apps

    … Twitter introduced a new Explore tab Thursday, where users will be able to find trending topics, Moments, search and live videos. The social network confirmed last October that it was testing its new Explore tab in its iOS and Android applications. Product designer Angela Lam announced in a blog post Thursday that Explore will begin rolling out…

    David Cohen/ Inside Facebookin Social Twitter- 19 readers -
  • Can your 2017 marketing plan be Agile?

    …Reprinted from South Florida Business Journal While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also means that, unlike manufacturers and software developers who have used Agile for decades, marketers are losing out on its benefits: fewer mistakes, higher productivity and profits. It’s…

    Starmark- 10 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise…

    David Cohen/ AllTwitterin Social Google YouTube- 17 readers -
  • It’s Time to Rethink the Algorithm

    200,000 years of human evolution, in which we discovered fire and invented the wheel, have brought us to the next frontier: what Wikipedia calls “a process or set of rules to be followed in calculations or other problem-solving operations.” It doesn’t sound especially exciting, but algorithms have shaken up the world of computing.

    AllTwitter- 14 readers -
  • Prisma Now Lets Users Browse Photos in a Location-Based Feed

    … Prisma Labs released the latest update for Prisma on iOS and Android. The photo-editing application now allows users to browse photos created by other users in a location-based feed. With this update, users can access the feed by tapping on a button in the top-right corner of the app’s camera screen. From there, users can browse currently…

    AllFacebook- 17 readers -
  • Trump trends in .com, while stoners hit .net

    … The US elections last month seem to be responsible for almost all of Verisign’s “top trending keywords” for November. Donald Trump topped the company’s monthly list of fastest-growing strings in both .com and .net registries. The four words of his idiotic campaign slogan “Make America great again” also appear individually in the .com top ten…

    Kevin Murphy/ DomainIncite- 14 readers -
  • Create a ‘content connection’ with customers

    …Reprinted from South Florida Business Journal. Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. Remember the common…

    Starmarkin Content- 7 readers -
  • Is this the beginning of the end of Snapchat

    …It’s no secret that Instagram is quickly becoming the go-to platform for just about everything, especially now that it has added features found in both Snapchat and Facebook including live streaming. Could these updates foretell the beginning of the end of Snapchat? Since Instagram was purchased by Mark Zuckerberg back in 2012, the app has... View…

    Starmark- 9 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    …, expert faves and more” from “top tastemakers, industry experts and even our own Pinterest employees.” Park said publishers with content that can be found in Explore include Tastemade, HGTV, GQ, Refinery29, Harper’s Bazaar, National Geographic, BuzzFeed and Brit+Co. Users can also search by topic and opt to “see all Pins” within those topics. She…

    David Cohen/ AllFacebook- 21 readers -
  • A new, powerful twist on customer testimonials

    …Reprinted from South Florida Business Journal. For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC…

    Starmark- 11 readers -
  • How to spark traffic with Pokémon Go

    …Reprinted from South Florida Business Journal. Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which…

    Starmarkin How To's- 8 readers -
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