Tresemme

TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri, United States, starting in 1947. The brand name is a phonetic translation of "well-loved" in French, (très-aimé). The product line was initially marketed only to salons. The TRESemmé brand was purchased by Alberto-Culver in 1968, who were subsequently taken over by Unilever in 2010.
Posts about Tresemme
  • More retailers turn videos into direct sales channels

    Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers are experimenting with interactive video sales as the interfaces improve and touchscreens become ubiquitous. Shoppable video is growing up. But without compelling statistics to back up its efficacy, it still has a ways to go.

    Eric Blattberg/ Digiday- 10 readers -
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