• The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 76 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … engagement opportunities. Included are purchase confirmations, back orders, shipping confirmations and returns or refund email triggers. Account Email – Notifications to consumers of changes to their account, like password updates, changes to email, profile changes, etc. Personal Event Email – Birthday, anniversary, and other personal milestones…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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