Triggered Email

  • 10 Types of Triggered Email Marketing Campaigns (and How to Use Them)

    The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential. The results of a recent study of retailers, which was reported on by Laurie Sullivan at Email Marketing Daily, indicated that only about a third of respondents said they have been sending reactive, tri ...

    Movable Ink Blog- 24 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 12 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … for triggered email campaigns that your marketing team should have implemented. The broad categories of triggered email campaigns fall under lifecycle, transactional, remarketing, and real-time triggers. More specifically, triggered email campaigns include: Welcome Email – This is the time to set the relationship, and provide guidance…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Delivra Adds E-Commerce Personalization and Segmentation

    … The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014. Email marketing campaigns are responsible for more than seven percent of all e-commerce…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Automated Email Marketing and its Effectiveness

    …, they should be targeted, timely, and personalised. Adi Toal, Instiller Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads Tweet This!. That’s a huge number – and Instiller has put together this infographic that provides the evidence that email automation is significantly impacting both B2C…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
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