Triggered Email

  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 9 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Delivra Adds E-Commerce Personalization and Segmentation

    … The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014. Email marketing campaigns are responsible for more than seven percent of all e-commerce…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Automated Email Marketing and its Effectiveness

    …, they should be targeted, timely, and personalised. Adi Toal, Instiller Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads Tweet This!. That’s a huge number – and Instiller has put together this infographic that provides the evidence that email automation is significantly impacting both B2C…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
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