Triggered Email

  • 10 Types of Triggered Email Marketing Campaigns (and How to Use Them)

    … The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential. The results of a recent study of retailers, which was reported on by Laurie Sullivan at Email Marketing Daily, indicated that only about a third of respondents said…

    Movable Ink Blogin EMail How To's- 24 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … the web as additional trends that will “dominate” the rest of 2016 and 2017. High value seen in use of triggered emails Citing statistics showing that triggered emails dramatically outperform typical email marketing campaigns in terms of open rates, click to open rates and click-through rates, Douglas Karr, writing on the Marketing Tech blog…

    Movable Ink Blog- 12 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … for triggered email campaigns that your marketing team should have implemented. The broad categories of triggered email campaigns fall under lifecycle, transactional, remarketing, and real-time triggers. More specifically, triggered email campaigns include: Welcome Email – This is the time to set the relationship, and provide guidance…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Delivra Adds E-Commerce Personalization and Segmentation

    … The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014. Email marketing campaigns are responsible for more than seven percent of all e-commerce…

    Douglas Karr/ Marketing Technology Blog- 29 readers -