Triggered Email

  • 10 Types of Triggered Email Marketing Campaigns (and How to Use Them)

    … The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential. The results of a recent study of retailers, which was reported on by Laurie Sullivan at Email Marketing Daily, indicated that only about a third of respondents said…

    Movable Ink Blogin EMail How To's- 18 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 10 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Delivra Adds E-Commerce Personalization and Segmentation

    …, update data fields or send SMS messages. Delivra Commerce also includes integrations with Google Analytics Ecommerce. Leveraging data from Google Analytics, this integration allows users to access key metrics such as revenue, purchases and conversion rates, and how they are attributed to each mailing and email overall. In addition to Google Analytics…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Automated Email Marketing and its Effectiveness

    … and B2B marketing effectiveness. Of course, automated email isn’t simply an opt-in drip campaign like we have. It also includes auto-response triggered emails as well as auto-initiated drip campaigns that are triggered when a subscriber takes a specific action. Triggered email messages average 70.5% higher open rates and 152% higher click-through…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
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