Triggers

  • Use Emotional Connections to Increase Leads and Conversions

    … There are certain core tactics in marketing that are studied and used regularly. Emotional targeting is one of the staples of this conversation, and with good reason. Marketers have understood for a long time that emotional messages resonate more, but techniques have become more advanced in recent years. An article from Kissmetrics provides…

    Inside Facebookin Social Facebook- 20 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
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