• Use Emotional Connections to Increase Leads and Conversions

    … insights into the modern landscape. A key underpinning of emotional targeting is psychological triggers: Users respond on social media to the emotions they encounter most often. While Facebook’s emotion manipulation experiment brought a lot of heat, it did demonstrate that there’s some truth to the influence of emotion on social. In general, people…

    Inside Facebookin Social Facebook- 18 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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