• Happy Birthday Banner Ads. Now Go Native?

    … Believe it or not, the banner ad turns 20 this year. Created by HotWired magazine in 1994 for use on a dumb CRT monitor, the invention was supposed to be short-term. But certain things tend to stick around. Zach Coelius, co-founder and CEO of Triggit, called my attention to this in a recent re/code article. His point is that banners…

    Daily Conversions- 5 readers -
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