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With header bidding positioned as a publisher solution, buyers are getting left out of important conversations about the mechanics of these deals, giving them less incentive to bid with publishers that are leaving them in the dark. Publishers can put more importance on buyer relationships by talking openly with buyers about header bidding deals.
… The sponsored content industry has taken its latest step toward automation. As Business Insider reported earlier this month, native advertising exchange Sharethrough will soon open its platform to real-time bidding. The news, coupled with a similar announcement in December from native ad tech company TripleLift, highlights increasingly…
… interviewed for the study cover a range of native offerings: Content discovery Outbrain Taboola In-stream social media advertising Adaptly Cross-channel native advertising Solve Media Nativo Polar Mediavoice AdsNative ShareThrough TripleLift (focused exclusively on visuals) Each vendor has a unique value proposition…