Trivu Media

  • Forget the Super Bowl—On the Internet, Your Ad Is Forever

    … Watching TV, we’re exposed to commercials through a one-step model: we choose to watch a show and commercials are part of the package. For the most part, if you want to enjoy the show from the comfort of your own sofa, either you catch the show when it airs or you’re out of luck. On the Internet, through platforms like YouTube, commercials can…

    Adknowledge Blogin YouTube- 15 readers -
  • 5 Reasons Why YouTube Crashing the Super Bowl Matters to Advertisers

    … joining him. Here’s a notable stat that promises a strong audience for the show: a whopping 60 million people subscribe to the participating stars’ channels! “YouTube is not only hijacking the halftime audience, it’s doing something far more profound: it’s splitting viewer attention,” said Paul Calento, co-founder of Adknowledge’s TriVu Media…

    Adknowledge Blogin Social YouTube- 20 readers -
  • Making Super Bowl Advertising Work on YouTube

    … the $4.5 million cost was “a steal” and actually worth more like $10 million because of the social media buzz Super Bowl advertising generates. Perhaps. We’re certainly not making a case that the brands footing the bill for the commercials are wasting their money; after all, it is their money. But some forward-thinking advertisers are starting to see…

    Paul Herdtner/ Adknowledge Blogin Social- 18 readers -