• 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … platforms is looking to fill that void. Using a combination of in-store beacons, geo-location tools, and customer segmentation technology, merchants are increasingly able to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers. Here are five platforms offering these capabilities to the local…

    Stephanie Miles/ Street Fight- 12 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … messaging. Most businesses, except the very large ones, are not familiar with using control groups, measuring conversions or validating success. Businesses and marketers need to find partners that understand local and can bring some of this expertise to them.” (Henning Moe, Troglo) 5. Running cohort analysis “Another important use of analytics is cohort…

    Stephanie Miles/ Street Fight- 11 readers -