• 5 Tools Local Merchants Can Use to Segment In-Store Visitors

    … plan costs $19.90 per month. 3. Troglo: Learn about the behavior and purchasing patterns of repeat visitors. Troglo uses customer segmentation to increase the relevancy of the news, promotions, and messages that businesses send out. According to Troglo, 40 percent of daily café customers connect to free Wi-Fi. Merchants in a variety of industries…

    Stephanie Miles/ Street Fight- 20 readers -
  • 6 Strategies for Growing a Business Using App Analytics

    … revenue. Plan your ad placements around the latter market, not the former.” (Lewis Rothkopf, Millennial Media) 4. Comparing results to control groups “Comparing results up against control groups allows our clients the opportunity to benchmark one particular channel up against others, and it’s an easy way to test, measure and improve local mobile…

    Stephanie Miles/ Street Fight- 22 readers -