Trp

  • For TV Advertisers: TV + Social Is What’s Next

    … isn’t even asking for that complete shift to happen. Although the platform is hitting 100 hours of video consumption each day, this is nowhere near enough inventory to replace TV commercials–not even close. Nielsen provides a TRP (target ratings point) rating as a measurement equivalent for brands looking to measure the reach of their video…

    Inside Facebookin Social Facebook- 20 readers -
  • Facebook Adds Nielsen DMAs, Dayparting to Target Rating Point Buying

    … for Facebook’s mobile News Feed in the post, from Finish, Wrigley’s and Wells Fargo, and it provided the following updated video creative considerations: Capture attention quickly: Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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