Trp

  • For TV Advertisers: TV + Social Is What’s Next

    … isn’t even asking for that complete shift to happen. Although the platform is hitting 100 hours of video consumption each day, this is nowhere near enough inventory to replace TV commercials–not even close. Nielsen provides a TRP (target ratings point) rating as a measurement equivalent for brands looking to measure the reach of their video…

    Inside Facebookin Social Facebook- 32 readers -