• Drive sales and app downloads with video this holiday season

    The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves. Across a wide range of brands and categories, we’re seeing the power of TrueView video for driving consumer intent in addition to driving awareness.

    Rob Newton/ Inside AdWords- 12 readers -
  • Showcase Products On YouTube With TrueView For Shopping

    This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them. Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a retail site.

    PPC Hero- 17 readers -
  • A new vision for interactivity with TrueView in-stream

    … experience at the exact moment a consumer is looking for it. It was with this belief in the importance of intent and relevance that 5 years ago we launched TrueView ads, which gave users the choice to watch or skip ads. It was a leap of faith based on the belief that viewers would choose to watch ads on YouTube if these ads were interesting, relevant…

    Rob Newton/ Inside AdWordsin YouTube- 7 readers -
Get the top posts daily into your mailbox!
More from around the web