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  • How to Guarantee Your Social Media ROI is Zero

    …, the American Marketing Association and Deloitte. [caption id="attachment_32121" align="aligncenter" width="650"] Social Media Spend As Percentage of Marketing Budget - [Chart][/caption]Are you one of the marketers who can’t measure social media ROI? Is your c-suite blissfully happy with this? Don’t worry you’re in good company. 60% of marketers said…

    Heidi Cohen/ Heidi Cohenin Social How To's- 18 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … on your social media investment. The bottom line is that to make your social media more measurable, you need to set goals that are directly associated with your business objectives. Then you must ensure that your social media marketing efforts are optimized to help you achieve those goals. What is your best tip for making social media more measurable…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
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