Trust Radius

  • How to Guarantee Your Social Media ROI is Zero

    …5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True 47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets. This information isn’t from some random group of people. It’s research from Tiffany-quality organizations including Duke University's Fuqua School of Business…

    Heidi Cohen/ Heidi Cohenin Social How To's- 29 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … Why Social Media Metrics Are Challenged (& How To Fix Them) Measuring social media results remains the top social media challenge for 60% of marketers according to 2015 Trust Radius research. Despite this, marketers continue to put budget and resources against social media. Yet the inability to track results hinders 40% of marketers from…

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
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