Trust Radius

  • How to Guarantee Your Social Media ROI is Zero

    … platforms. For example, most marketers consider Amazon to be a retailer. Yet 40+% of customers start their shopping research there. 5. Your social media isn’t the last channel touched You may be missing the opportunity to measure your social media marketing without realizing it. Many marketers only give credit to the last marketing channel touched…

    Heidi Cohen/ Heidi Cohenin Social How To's- 24 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … Marketing Challenges-Research Chart Customers are savvy. They don’t like to be marketed to. Instead, they use tap into their networks using search and social media to get the purchase information they need. But an alluring social media deal can still attract their attention. While social media can be critical to the buyer decision process, it often…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
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