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  • How to Guarantee Your Social Media ROI is Zero

    …5 Reasons Your Social Media ROI Is Zero: Jaw-dropping But True 47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets. This information isn’t from some random group of people. It’s research from Tiffany-quality organizations including Duke University's Fuqua School of Business…

    Heidi Cohen/ Heidi Cohenin Social How To's- 13 readers -
  • 5 Ways To Make Your Social Media Marketing Measurable

    … on your social media investment. The bottom line is that to make your social media more measurable, you need to set goals that are directly associated with your business objectives. Then you must ensure that your social media marketing efforts are optimized to help you achieve those goals. What is your best tip for making social media more measurable…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
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