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YouTube is making a number of significant changes to reinvigorate its platform and keep users and advertisers engaged, as it now faces steep competition from the likes of Facebook, Instagram and Twitter in the video domain. Can the third-most-visited site on the planet really be feeling its competitors breathing down its neck? The answer is a resounding yes.
…, video buyers are considering Facebook as the most important video–not just social–advertising platform. Facebook Live and in-feed video are catalysts in that growth. Pictured: Advertiser Perceptions talked with more than 300 agency and client executives who place video advertising. Study commissioned by Trusted Media Brands. Recently, 65 percent…