Trustrank

TrustRank is a link analysis technique described in a paper by Stanford University and Yahoo! researchers for semi-automatically separating useful webpages from spam.Many web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings on the search engines' result pages. While human experts can easily identify spam, it is too expensive to manually evaluate a large number of pages.One popular method for improving rankings is to increase artificially the perceived importance of a document through complex linking schemes.
Posts about Trustrank
  • TrustRank Teardown – Is Trust a Useful Metric?

    … research paper. Google engineer Matt Cutts is on record as stating that Google does not use TrustRank and explained that their anti-phishing patent that was coincidentally named Trust Rank has nothing to do with the Seed Set method of calculating TrustRank. It is fair to say that it is highly likely that Google and Bing do not use TrustRank. Some may…

    The SEM Postin SEO- 15 readers -
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