Truth In Advertising

  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal…

    AllTwitterin Social Content- 11 readers -
  • #TBT The Snake Oil Era

    … for the 1900s, we know). In the past, you would have gone to your local shopkeeper whom you know personally. But now, there is this new age, fancy thing called a department store with cheaper prices and more selection. So you put on your top hat, board the urban elevated passenger railway line and visit your local department store. They have Snake Oil Face…

    Sarah Burns/ BoostBlog- 11 readers -
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  • A History Of 'Snake Oil Salesmen'A History Of 'Snake Oil Salesmen'
    Where'd the phrase "Snake Oil Salesman" come from? It conjures up images of seedy profiteers trying to exploit an unsuspecting public by selling them fake cures.