Truth In Advertising

  • Is It Time to Standardize Disclosure for Sponsored Content?

    … disclosure. Earlier this year, Claudia Page, vice president of product and partner development at Crowdtap, noted that despite tighter regulations, influencers are still making significant mistakes. Some notable Instagram influencers have published hundreds of posts that are in violation of the disclosure rules. What’s more, Truth in Advertising…

    AllTwitterin Social Content- 9 readers -
  • #TBT The Snake Oil Era

    …, distrust of advertisers was a major roadblock to acquiring new customers. Today, there are other psychological factors that can impact sales. For example, in the travel vertical, airlines are facing headwinds when it comes to price conscious travelers. Deal-seeking travelers not only search multiple websites and aggregators to find the cheapest flights…

    Sarah Burns/ BoostBlog- 8 readers -
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  • A History Of 'Snake Oil Salesmen'A History Of 'Snake Oil Salesmen'
    Where'd the phrase "Snake Oil Salesman" come from? It conjures up images of seedy profiteers trying to exploit an unsuspecting public by selling them fake cures.