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With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal disclosure.
… Cream, which claims to make you look younger, cure your headaches and do your dishes for you. Next to it, you see Wanamaker’s Face Cream which only claims to keep your face moisturized or you get your money back. Lately, you’ve been concerned about the truth of advertising claims like the one on the snake oil cream. Meanwhile, the money-back…