Truth In Advertising

  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal disclosure…

    AllTwitterin Social Content- 12 readers -
  • #TBT The Snake Oil Era

    …, distrust of advertisers was a major roadblock to acquiring new customers. Today, there are other psychological factors that can impact sales. For example, in the travel vertical, airlines are facing headwinds when it comes to price conscious travelers. Deal-seeking travelers not only search multiple websites and aggregators to find the cheapest flights…

    Sarah Burns/ BoostBlog- 12 readers -
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