• Snapchat Ads API Goes Live (Report)

      The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request for comment at the time of this post.

      David Cohen/ AllFacebook- 10 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … their experience on Twitter, Periscope and Vine, so they can consume content freely and express themselves with confidence. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction. We’ve also launched a comment moderation system on Periscope that allows the community of viewers on a broadcast…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    …, brand advertising is going to become a lot more like search advertising. It’s going to become contextual. It’s going to become more real-time. And it’s going to become more engaging from a consumer standpoint. The best advertising has always been as engaging as content. Within a decade, all advertising will be content and the world would resemble…

    Greg Jarboe/ ReelSEOin Social- 27 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
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