Tubemogul

  • What is a Demand-Side Platform (DSP)?

    …-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social. In other words, DSPs enable an advertiser to maximize their advertising return on investment. What is a DSP? A demand-side platform (DSP) is a platform that allows buyers of digital advertising…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Adobe Ups The Ante With Acquisition Of TubeMogul

    … Last week, Adobe came to an agreement to purchase TubeMogul, which offers a DSP (Demand Side Platform) that allows advertisers to purchase and plan video advertising across all platforms, including the fast growing mobile ad market. Adobe’s announcement stated that the acquisition “will create the first end-to-end independent advertising…

    Michael Levanduski/ Performance Marketing Insider- 23 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    ….) is available through four of our Ads API partners: AdParlor, Amobee Brand Intelligence, TubeMogul and Visible Measures. Finally, the social network went into detail on Twitter Audience Platform and Twitter Dashboard: In Q2 we announced that the Twitter Audience Platform was available to all performance advertisers around the world. Now…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … is Garg and why was he one of the featured speakers? Well, in 2010, a company that specialized in analytics wanted to get into the media buying platform business. Garg helped them reach the growing number of brands that were migrating their television advertising to the web. TubeMogul soon became one of the leading video advertising platforms for brand…

    Greg Jarboe/ ReelSEOin Social- 38 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 11 readers -