Tubemogul

  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 10 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …. The company’s generally accepted accounting principles net loss for the second quarter was $107 million, down from $137 million in the year-earlier period. Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. The company said…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … is Garg and why was he one of the featured speakers? Well, in 2010, a company that specialized in analytics wanted to get into the media buying platform business. Garg helped them reach the growing number of brands that were migrating their television advertising to the web. TubeMogul soon became one of the leading video advertising platforms for brand…

    Greg Jarboe/ ReelSEOin Social- 28 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
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