Tubemogul

    • What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Adobe Ups The Ante With Acquisition Of TubeMogul

    … Last week, Adobe came to an agreement to purchase TubeMogul, which offers a DSP (Demand Side Platform) that allows advertisers to purchase and plan video advertising across all platforms, including the fast growing mobile ad market. Adobe’s announcement stated that the acquisition “will create the first end-to-end independent advertising…

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Snapchat Ads API Goes Live (Report)

    … for comment at the time of this post. Christopher Heine of SocialTimes parent Adweek reported in June that inventory will be sold via an automated, auction-based system, whereby Snapchat Ads Partners will sell video inventory, which will be automatically invoiced to Snapchat, with the vendors collecting their fees afterward. He added that ads created…

    David Cohen/ AllFacebook- 12 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …-time data and insights. The app surfaces the most important follows and @mentions from other influencers and loyal fans, providing an easy way to stay plugged into Twitter. Finally, Twitter discussed Magic Pony, the machine learning company it agreed to acquire in late June: Magic Pony’s machine learning and visual processing technology…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    …, brand advertising is going to become a lot more like search advertising. It’s going to become contextual. It’s going to become more real-time. And it’s going to become more engaging from a consumer standpoint. The best advertising has always been as engaging as content. Within a decade, all advertising will be content and the world would resemble…

    Greg Jarboe/ ReelSEOin Social- 30 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
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