Tubemogul

  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Adobe Ups The Ante With Acquisition Of TubeMogul

    … Last week, Adobe came to an agreement to purchase TubeMogul, which offers a DSP (Demand Side Platform) that allows advertisers to purchase and plan video advertising across all platforms, including the fast growing mobile ad market. Adobe’s announcement stated that the acquisition “will create the first end-to-end independent advertising…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 17 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … Minority Report, where the ads follow you around providing personalized information in real-time. Also, the traditional 30-second ad format is dying. As Snapchat, Vine, and Periscope continue to explode, these new formats will unleash new creativity and new formats. And marketers will increasingly promote user-generated content instead…

    Greg Jarboe/ ReelSEOin Social- 31 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
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