Tubemogul

  • What is a Demand-Side Platform (DSP)?

    …, and more. Media buyers using our products can run campaigns in every online media channel and report on how each channel combines to influence their customer. Turn – Take command of the volumes of data at your disposal to identify, understand, and locate the audiences you need to reach with your campaigns. Create segments based on real user behaviors, use Turn tools to extend your reach, and then send your data directly to your marketing platforms. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Adobe Ups The Ante With Acquisition Of TubeMogul

    … Last week, Adobe came to an agreement to purchase TubeMogul, which offers a DSP (Demand Side Platform) that allows advertisers to purchase and plan video advertising across all platforms, including the fast growing mobile ad market. Adobe’s announcement stated that the acquisition “will create the first end-to-end independent advertising…

    Michael Levanduski/ Performance Marketing Insider- 23 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    ….) is available through four of our Ads API partners: AdParlor, Amobee Brand Intelligence, TubeMogul and Visible Measures. Finally, the social network went into detail on Twitter Audience Platform and Twitter Dashboard: In Q2 we announced that the Twitter Audience Platform was available to all performance advertisers around the world. Now…

    David Cohen/ Inside Facebookin Twitter- 34 readers -
Get the top posts daily into your mailbox!