• Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

      It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

      Greg Jarboe/ ReelSEOin YouTube- 16 readers -
    • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

      Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

      Greg Jarboe/ ReelSEOin Social Facebook YouTube- 12 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … “Felix Baumgartner's supersonic freefall from 128k” The Red Bull Stratos space diving project, which took place on Oct. 14, 2012, was viewed live by over 9.5 million users, setting a record for the live stream with the most concurrent views ever on YouTube. At time of writing, the YouTube video has 41.2 million views, and 240,000 engagements…

    Greg Jarboe/ ReelSEOin How To's YouTube- 31 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … Since its launch in 2005, YouTube has truly become a vehicle for creators from all over the world to publish engaging, entertaining, and informative content, express their opinions, and reach an audience that can stretch far beyond national borders. In particular, across the Middle East and North Africa, video content uploaded by female-led…

    Carla Marshall/ ReelSEOin Social YouTube- 10 readers -
  • Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

    … to increase. Live-streamed Facebook Videos Aug 2016 to Nov 2016 (Data via Tubular Labs) Facebook Live, is already disrupting traditional news media, with users turning to the social platform for up-to-date coverage of current affairs. In the last 90 days, 23 Billion video views, and 1.5 Billion engagements have been generated from Facebook Live content…

    Carla Marshall/ ReelSEOin Social- 15 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … video metrics that really matter for brand advertisers and their agencies. As I mentioned last month, Google’s Brand Lift solution gives you insights into how your ads are impacting brand awareness, ad recall, consideration, favorability, purchase intent, and brand interest, as measured by organic search activity on Google and YouTube. These metrics…

    Greg Jarboe/ ReelSEOin How To's YouTube- 15 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    …, on “mobile, mobile, and mobile” has paid off – big time! That little video sharing site that Google acquired in November 2006 has come a long way in the last 10 years. And YouTube has deftly adjusted from the desktop and laptop era of what used to be called online video to the smartphone and tablet era of what is now called digital video. And while you…

    Greg Jarboe/ ReelSEOin Social YouTube- 16 readers -
  • A Day in The Life Of: Head of Programming at Viral Media Sensation Jukin Media

    … oversees quite a bit of work on a daily basis at the viral video brand in order to keep such notable numbers rolling in. Here’s what he had to say about his day-to-day duties, as well as the success of Jukin’s properties. This article is part of a new series on Tubular Insights called “A Day in the Life Of,” which highlights the people behind…

    ReelSEOin Facebook- 17 readers -
  • A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

    … the network and was delighted to see views and subscribers grow across the board almost straight away. This consistency along with new channel launches and an increase in original content has seen the network grow at an impressive rate and I’m happy to say that over the last 6 months we’ve averaged over 110 million views per month. BBC on YouTube: Dr…

    ReelSEOin YouTube- 15 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • Get the Latest Big Stats for Online Video [Free Webinar]

    … in Online Video Views Apr 15 to Apr 16 (All data via Tubular Labs) In This Webinar You Will Learn: In this webinar, Allison Stern, CMO and co-founder of Tubular Labs, and John McCarus, who co-founded The Digital Content NewFronts while at DigitasLBi and is the former Chief Strategy Officer at Federated Media, will present how to set up your program…

    Carla Marshall/ ReelSEOin Social- 14 readers -
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