Tubular

  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … during the Big Game. By the way, this isn’t a scientific wild-ass guess. I’ve already looked at the Tubular Labs data for the first three days of videos related to this year’s Super Bowl. The top video from a brand – both in total views and views in its first three days – is the YouTube version of “A Better Super Bowl | NFL Hyundai Super Bowl LI…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 15 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon’s “#Pokemon20: Pokémon Super Bowl Commercial,” Coca-Cola’s “Coke Mini (Hulk vs. Ant-Man),” and Heinz’s “Wiener Stampede - Extended Cut.” The folks at Tubular Labs provided me with data on the number of views…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    …, according to Tubular Labs. So, one might mistakenly think that Red Bull’s current video marketing strategy is built around creating similar hero content or tent-pole events on YouTube. But, if you take a close look at the Tubular’s monthly rankings of the most watched brands across platforms, then you’ll see that Red Bull has ranked #1 in nine of the past…

    Greg Jarboe/ ReelSEOin How To's YouTube- 33 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … that month – behind BuzzFeed, which was #1, but ahead of BBC Worldwide, which ranked #14. NowThis Media was founded by Huffington Post alumni Kenneth Lerer, and Eric Hippeau. (I used to work for Hippeau back in the 1990s, when he was the Chairman and CEO of Ziff-Davis, which was the largest media company serving the technology sector.) In September…

    Greg Jarboe/ ReelSEOin Social YouTube- 16 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … scored the highest on the Tubular Influencer Score (TIS). This measurement takes 10 different metrics into account when generating the rankings, which include audience engagement, creator reach, number of subscribers, and channel activity. Denis Crushell, VP of Europe at Tubular Labs confirmed that the video content created by these top female Saudi…

    Carla Marshall/ ReelSEOin Social YouTube- 13 readers -
  • Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

    … to increase. Live-streamed Facebook Videos Aug 2016 to Nov 2016 (Data via Tubular Labs) Facebook Live, is already disrupting traditional news media, with users turning to the social platform for up-to-date coverage of current affairs. In the last 90 days, 23 Billion video views, and 1.5 Billion engagements have been generated from Facebook Live content…

    Carla Marshall/ ReelSEOin Social- 17 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … operating throughout the United Kingdom. For example, check out “John Lewis Christmas Advert 2016 - #BusterTheBoxer.” Uploaded to YouTube on November 10, 2016, it has generated 16.7M views, 13.8M in the first 3 days alone! A second version of the video, “#BusterTheBoxer,” was uploaded directly to Facebook on the same day. It generated 31.6M views…

    Greg Jarboe/ ReelSEOin How To's YouTube- 18 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    …. This growth makes YouTube “one of the strongest assets fundamentally on the internet today” states Mahaney. Now, $10 billion is a big round number. And it’s different from another big round number that video marketers see all the time, such as 'YouTube has over a billion users'. And all of us tend to repeat these numbers – because it’s one…

    Greg Jarboe/ ReelSEOin Social YouTube- 16 readers -
  • A Day in The Life Of: Head of Programming at Viral Media Sensation Jukin Media

    …-created videos into wildly popular channels such as FailArmy, The Pet Collective, Poke My Heart, JukinVideo, and People Are Awesome. These brands combine for more than 15 million subscribers, as well as over 1.6 billion video views per month, which places Jukin 9th on Tubular's most recent media property rankings. Out of the top ten media properties…

    ReelSEOin Facebook- 23 readers -
  • A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

    … Here at Tubular Labs, we focus a lot on the data produced by successful video marketing campaigns and YouTube channels. While metrics such as these can be important to consider, it’s essential to remember that behind each campaign and channel are real-life people making those video efforts as successful as they are. As such, we’ve decided…

    ReelSEOin YouTube- 19 readers -
  • How The New York Times is Embracing Digital Video to Ensure its Future

    The New York Times Company was co-founded back in 1851 by Henry Jarvis Raymond, a journalist and politician, and George Jones, a former banker. The new publication promised to be both conservative, and radical, when it came to posting “All the News That’s Fit to Print”. Today, the New York Times Company describes itself as “a global media organization dedicated to enhancing ...

    Greg Jarboe/ ReelSEO- 18 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 15 readers -
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