Tubular

    • How Brands Can Make the Most Out of Christmas Video Marketing

      Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.

      Greg Jarboe/ ReelSEOin How To's YouTube- 11 readers -
    • YouTube Retains Starring Role in Google's Portfolio

      Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year. Alphabet didn't disclose how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year.

      Greg Jarboe/ ReelSEOin Social YouTube- 12 readers -
    • Real vs Fake News: Which One Is Winning in the World of Online Video?

      If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.

      Greg Jarboe/ ReelSEOin Social YouTube- 7 readers -
  • Top 5 Most Influential Female Saudi Arabia Creators on YouTube

    … channels in the Middle East and North Africa, has seen a year-on-year growth of 50%. Overall, Saudi Arabia has the global highest YouTube watch time per capita, and new data from online video intelligence company Tubular Labs confirms the most influential female YouTube creators in Saudi Arabia in the last 90 days. The female creators listed below…

    Carla Marshall/ ReelSEOin Social YouTube- 7 readers -
  • Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

    … to increase. Live-streamed Facebook Videos Aug 2016 to Nov 2016 (Data via Tubular Labs) Facebook Live, is already disrupting traditional news media, with users turning to the social platform for up-to-date coverage of current affairs. In the last 90 days, 23 Billion video views, and 1.5 Billion engagements have been generated from Facebook Live content…

    Carla Marshall/ ReelSEOin Social- 11 readers -
  • A Day in The Life Of: Head of Programming at Viral Media Sensation Jukin Media

    … successful video marketing campaigns and YouTube channels. You can read more “A Day in the Life Of” posts by clicking here. Tubular Insights: How did you get your Head of Programming and Publishing position at Jukin Media? Josh Kreitzman: I was introduced to Jukin by Sim Blaustein at BDMI, one of Jukin Media's investors. He and I originally crossed paths…

    ReelSEOin Facebook- 10 readers -
  • A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

    … Here at Tubular Labs, we focus a lot on the data produced by successful video marketing campaigns and YouTube channels. While metrics such as these can be important to consider, it’s essential to remember that behind each campaign and channel are real-life people making those video efforts as successful as they are. As such, we’ve decided…

    ReelSEOin YouTube- 9 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 10 readers -
  • Get the Latest Big Stats for Online Video [Free Webinar]

    … in Online Video Views Apr 15 to Apr 16 (All data via Tubular Labs) In This Webinar You Will Learn: In this webinar, Allison Stern, CMO and co-founder of Tubular Labs, and John McCarus, who co-founded The Digital Content NewFronts while at DigitasLBi and is the former Chief Strategy Officer at Federated Media, will present how to set up your program…

    Carla Marshall/ ReelSEOin Social- 10 readers -
  • TV Sized Football Audiences on YouTube for UEFA Euro 2016

    … tipped as to win, although they face fierce competition from Spain, Germany, and Belgium. The Euros are the second most popular football tournament in the world after the World Cup, and while the traditional broadcast networks crackle with a full list of planned fixtures, fans of the game are also turning to YouTube in their millions to catch…

    Carla Marshall/ ReelSEOin Social YouTube- 32 readers -
  • 8 Unmissable VidCon 2016 Industry Track Seminars Video Marketers Must Catch

    … active and attractive place for their fans to engage. Seminar Details: Room 304 CD, June 23, 2016, 11:30 – 12:00pm #3 Hacking Metadata – Tips and Tricks to Optimize Videos on YouTube, Facebook, and More Improving one’s metadata and organic growth strategies are at the top of the concerns marketers face when making decisions in social media. It’s…

    ReelSEOin Facebook YouTube- 11 readers -
  • ReelSEO - The Next Generation: Hello Tubular Insights!

    … is - to help publishers, creators, and marketers get a head-start on what worked, and what didn't. More than 350,000 unique readers visit the site each month to learn about best practices for online video marketing. But, times are changing, and so are we. Online video marketing has grown way beyond the niche discipline it was. Now, video has become…

    Carla Marshall/ ReelSEO- 15 readers -
  • How The Battle of Brexit Played Out in Online Video

    … help from the folks at Tubular Labs, here are some insights on digital video’s impact on the Brexit outcome: Brexit Video Views Peaked AFTER the Vote As this first chart clearly shows, Brexit video coverage, and views, occurred primarily after the vote was taken, with the majority of views (64.7M) generated via videos posted natively to Facebook…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 14 readers -
  • How did L’Oréal Become The Most Watched Beauty Brand in June 2016?

    … channels, some questioned the wisdom of that strategy. So, I had to argue that is was a wicked smart strategy because Google had multiple market segments worldwide. So, creating 101 YouTube channels focused on different categories, languages, and regions was “market segmentation 101.” L’Oréal seems to have learned this lesson, too. The beauty brand…

    Greg Jarboe/ ReelSEOin Facebook- 28 readers -
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