Tubularlabs

    • Why Big Brands Need Sponsored Video Not Christmas TV Ads

      In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...

      Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • Get the Latest Insights and Trends for Online Video [Exclusive Report]

    … As social video continues to thrive, more publishers, media companies and influencers are taking advantage of the medium as a means to reach and engage with consumers and fans. Choosing the right strategy for your video distribution is now more important than ever, but how do stakeholders keep up with the key trends in the new video ecosystem…

    Carla Marshall/ ReelSEOin YouTube- 24 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    …, who stopped reading this column after the first 250 words. Now, for those long-time readers who know that I tend to keep the good stuff on the top shelf or at the end of the column, whichever is hardest to reach, let me share the following strategic insights, critical data, tactical advice, and trends in the digital video marketing business. Hey…

    Greg Jarboe/ ReelSEO- 21 readers -
  • Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    … Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters…

    ReelSEOin Facebook YouTube- 30 readers -
  • How Jungle Creations is Winning Sponsored Video on Facebook

    … In the whirlwind proliferation of publishers uploading video content to Facebook, the story of Jungle Creations stands out as particularly impressive. In just three years, the company’s social video stock now gets over 3.7 billion views per month, and as one of the world’s most-viewed media properties, its solid stable of Facebook Pages…

    Carla Marshall/ ReelSEOin Social How To's- 20 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 17 readers -
  • Floyd Mayweather and Conor McGregor Take Their Fight to Online Video

    … In the build up to this weekend’s boxing clash between Floyd Mayweather Jr and Conor McGregor, we take a look at the online video story behind the much-hyped ‘Money fight’. Using data from Tubular Labs, we can confirm that videos featuring the pair have topped 1 Billion views on both YouTube & Facebook in the two months since the fight…

    ReelSEOin Social Facebook YouTube- 19 readers -
  • Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

    … brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon. Download the State of Online Video Q2 2017 Report Now How well is sponsored content doing? According to Tubular’s new sponsored social video intelligence product, DealMaker, views on branded video content have increased 258% on Facebook and 99% on YouTube…

    ReelSEOin Social Content YouTube- 21 readers -
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