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… It’s around this time of year when tax services really double down on advertising, trying to get the last few people to file. Social marketing is a big part of tax prep companies’ plans to get the word out about special offers and deadlines. Unmetric tracked the social performance from Feb. 1 through March 17 of some of the biggest players…
SEO is only one way to get your content found, but it’s essential for content marketers to understand the basic principles. During Content Marketing World, Stephan Spencer, co-author of The Art of SEO, shared nine common mistakes you should avoid. Please note that all of these suggestions are intended to help you maximize your SEO potential.
… on the page isn't sufficient. They show off the fact that 50 Fortune 100 companies use the product. They also include trust symbols and mention the other award-winning products they've created: Quickbooks, Quicken and TurboTax. So what could you test from this page? You could consider offering a 30-day free trial on a landing page in place of your…