• Why brand safety isn’t a one-click fix

    … of agency executives rated context and site quality as a top priority, along with good audience metrics (56 percent) and viewability metrics (48 percent), according to a recent Turn survey. This year, a flurry of news coverage brought light to the brand safety issue. Some of the biggest brands in the world made headlines when they abruptly pulled away…

    Digiday- 15 readers -
  • How do you measure video ad success? It’s not about the click

    … by Tyler Hampton, director of product marketing, Turn If no one clicks on a video ad, does it have an impact? Like the philosophers who pondered the sound of a tree falling in the forest, media traders have been grappling with this issue for ages. Yet, unlike that classic thought experiment, the question about video ads has real-life…

    Digidayin How To's- 16 readers -
  • Mind-numbing metrics: How algorithms help marketers get back to being creative

    … by Jonathan Gardner, VP communications, Turn It often seems like marketers don’t have much time to actually market. Especially when most hours in the day are spent manually measuring mind-numbing metrics like viewability, completion and other important video KPIs. That doesn’t leave a lot of room for the creative or gratifying parts of the job…

    Digidayin How To's- 15 readers -
  • Focus on Viewability, But Don’t Make It a Goal

    … by Tyler Hampton, director of product marketing, Turn It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign. Focus too narrowly on it, and you can compromise targeted reach, conversions and brand lift, and you risk overspending on a parameter that’s…

    Digiday- 24 readers -
  • What is a Demand-Side Platform (DSP)?

    … inventory to manage multiple ad exchange and data exchange accounts through a single interface. The objective of these systems is to allow advertisers to service their ad spend and optimize their effective Cost per Click (eCPC) and effective Cost per Action (eCPA). Here’s a solid diagram of the process from Sitescout – from advertiser to audience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … data use policies and general philosophy are famously confusing to marketers. And beyond Apple, there’s Amazon – which is quietly building out a full stack solution of its own. Oh, and there are several point-solution companies that are now public, or near-public, who want to play as well – AppNexus, Turn, Rubicon, and RocketFuel, which recently…

    John Battelle's Search Blogin EMail- 11 readers -
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