Turn

    • What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … data use policies and general philosophy are famously confusing to marketers. And beyond Apple, there’s Amazon – which is quietly building out a full stack solution of its own. Oh, and there are several point-solution companies that are now public, or near-public, who want to play as well – AppNexus, Turn, Rubicon, and RocketFuel, which recently…

    John Battelle's Search Blogin EMail- 10 readers -
Get the top posts daily into your mailbox!
More from around the web