Turn

    • Focus on Viewability, But Don’t Make It a Goal

      by Tyler Hampton, director of product marketing, Turn It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign. Focus too narrowly on it, and you can compromise targeted reach, conversions and brand lift, and you risk overspending on a parameter that’s not generating nearly enough value.

      Digiday- 19 readers -
  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … data use policies and general philosophy are famously confusing to marketers. And beyond Apple, there’s Amazon – which is quietly building out a full stack solution of its own. Oh, and there are several point-solution companies that are now public, or near-public, who want to play as well – AppNexus, Turn, Rubicon, and RocketFuel, which recently…

    John Battelle's Search Blogin EMail- 10 readers -
Get the top posts daily into your mailbox!
More from around the web