Turn

    • Mind-numbing metrics: How algorithms help marketers get back to being creative

      by Jonathan Gardner, VP communications, Turn It often seems like marketers don’t have much time to actually market. Especially when most hours in the day are spent manually measuring mind-numbing metrics like viewability, completion and other important video KPIs. That doesn’t leave a lot of room for the creative or gratifying parts of the job.

      Digidayin How To's- 15 readers -
  • Focus on Viewability, But Don’t Make It a Goal

    … by Tyler Hampton, director of product marketing, Turn It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign. Focus too narrowly on it, and you can compromise targeted reach, conversions and brand lift, and you risk overspending on a parameter that’s…

    Digiday- 19 readers -
  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • AdTech Is Alive and Well: I’ll Have the Full Stack, Please

    … real time information on the database of intentions. Adtech may be today’s poster child of stock market slumps, but I think the market is failing to understand adtech’s true value proposition. And that means more deals are on the way. …

    John Battelle's Search Blogin EMail- 10 readers -
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