• Why brand safety isn’t a one-click fix

    … of agency executives rated context and site quality as a top priority, along with good audience metrics (56 percent) and viewability metrics (48 percent), according to a recent Turn survey. This year, a flurry of news coverage brought light to the brand safety issue. Some of the biggest brands in the world made headlines when they abruptly pulled away…

    Digiday- 15 readers -
  • How do you measure video ad success? It’s not about the click

    … by Tyler Hampton, director of product marketing, Turn If no one clicks on a video ad, does it have an impact? Like the philosophers who pondered the sound of a tree falling in the forest, media traders have been grappling with this issue for ages. Yet, unlike that classic thought experiment, the question about video ads has real-life…

    Digidayin How To's- 21 readers -
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